92% matchJoules
Same British countryside-print family lifestyle formula
What changes: More floral prints and equestrian cues, less coastal
Brand profile
Fatface
British casual lifestyle label founded in 1988, selling coastal-leaning womens, mens and kids clothing; owned by Next plc since October 2023.
HavantOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price
17 brands like Fatface like Joules, White Stuff, Lands End →
What to know about Fatface
Started as ski-resort T-shirts
Tim Slade and Jules Leaver printed and sold tees and sweatshirts in Méribel from 1988 before opening a UK shop in 1993; the casual, print-led basics never left.
Coastal and countryside, not city
The look leans outdoorsy British weekend: chinos, printed tees, knitwear and outerwear, with shirts and knits the pieces it is best known for.
Now owned by Next
Next plc bought the business in October 2023 and runs it on its Total Platform infrastructure, alongside FatFace's own UK and Ireland stores.
How Fatface fits
Overall fit
true to size
FatFace clothing is generally reported as true to size with a relaxed, comfortable cut aimed at casual everyday wear rather than a slim silhouette.
Tip: Order your usual size for a comfortable everyday fit; size down if you prefer something closer to the body.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular to relaxed | Stick to your usual size for a comfortable, non-slim fit. |
| Trousers & pants | true to size | regular chino fit | Order your usual waist; the chinos run relaxed rather than slim. |
| Jackets | slightly large | relaxed | Consider sizing down if you don't plan to layer, as outerwear runs a touch roomy. |
| T-shirts & graphic tees | true to size | regular | Take your normal size; size down if you want a slimmer look. |
| Hoodies & sweatshirts | true to size | relaxed | Take your normal size; the fit is comfortable and slightly relaxed. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Fatface
See all 17 brands like Fatface →92% match
88% matchWhite Stuff
Print-led, embroidered British casualwear plus homeware
What changes: Softer boho styling, womenswear-weighted
74% matchLands End
Catalogue-style classic casuals for the whole family
What changes: American, more value-driven and less print-led
66% matchPassenger
Coastal-outdoor fleeces and tees, Hampshire neighbour
What changes: DTC only, more outdoor-technical and youth-leaning
Fatface fit questions
Does Fatface run big or small?
Fatface fits true to size. Order your usual size for a comfortable everyday fit; size down if you prefer something closer to the body. FatFace clothing is generally reported as true to size with a relaxed, comfortable cut aimed at casual everyday wear rather than a slim silhouette.
How does Fatface fit?
FatFace clothing is generally reported as true to size with a relaxed, comfortable cut aimed at casual everyday wear rather than a slim silhouette. Overall shape: regular, relaxed casual.
How do Fatface shirts & overshirts fit?
Fatface shirts & overshirts fits true to size. Stick to your usual size for a comfortable, non-slim fit. Shape: regular to relaxed.
How do Fatface trousers & pants fit?
Fatface trousers & pants fits true to size. Order your usual waist; the chinos run relaxed rather than slim. Shape: regular chino fit.
How do Fatface jackets fit?
Fatface jackets fits slightly large. Consider sizing down if you don't plan to layer, as outerwear runs a touch roomy. Shape: relaxed.
Brand facts
FatFace is a British lifestyle clothing retailer founded in 1988 by Tim Slade and Jules Leaver, who printed and sold T-shirts and sweatshirts in the French ski resort of Méribel before opening their first UK shop in 1993. Now headquartered in Havant, Hampshire, it sells casual womenswear, menswear and kidswear built around jersey dresses, chinos, printed tees, knitwear and outerwear with a coastal, countryside-leaning look. Next plc acquired the business in October 2023 and runs it through its Total Platform infrastructure alongside a UK and Ireland store estate.
- Founded
- 1988
- Origin
- Havant, United Kingdom
- Made in
- India
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Urban prep / Ivy, Gorpcore / Outdoor, Workwear / Heritage