Brands Like Fatface

Austin-based outdoor apparel brand blending surf and fly-fishing function with vintage Latin American graphics and a laid-back aesthetic.

Why it's similar. Very similar style, silhouette, fit, palette, and material use.

Austin-based, founder-led online retailer of rugged menswear and outdoor gear, mixing curated labels with in-house brands such as Flint and Tinder.

Why it's similar. Nearly identical characteristics in style, silhouette, fit, palette, and price range.

Copenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.

Why it's similar. Very close in terms of palette, materials, and styling intentions.

British lifestyle retailer known for print-led, embroidered casualwear and homeware, owned by TFG London since October 2024.

Why it's similar. Both brands offer relaxed, casual clothing that emphasizes comfort and playful designs.

New Zealand label reworking backcountry hunting, fishing and workwear staples—knits, coats, tweed caps—for streetwear-minded city dressing.

Why it's similar. Strong alignment in materials, silhouette, and palette.

Vermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.

Why it's similar. Similar style focus, materials, and sustainability ethos.

British countryside-inspired label known for printed dresses, waxed jackets and floral wellingtons, now majority-owned by Next plc.

Why it's similar. Both emphasize casual, comfortable apparel with quality materials and a connection to nature.

British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.

Why it's similar. Highly aligned in style, materials, and sustainability focus.

KÜHL is an independent Salt Lake City outdoor apparel brand known for durable, articulated hiking and travel pants, flannels and fleece.

Why it's similar. Shares style and silhouette traits, along with material choice.

Hawaii-inspired premium footwear brand from Irvine, California, known for supportive contoured sandals, leather slip-ons and beach-to-dinner styling.

Why it's similar. Aligns in style, materials, and palette.

British independent label known for boldly printed, colourful womenswear and childrenswear, sold online, by catalogue and through partners including Nordstrom and Next.

American maker of equestrian, Western and work footwear and apparel, known for cowboy boots built on athletic-shoe stability technology.

British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.

British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.

British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.

Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.

American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.

Cornwall-based clothing brand known for hand-drawn prints, coastal colour palettes and practical womenswear, with 80-plus shops and a new US expansion.

Why it's similar. Shares Fatface's coastal British casualwear territory with Breton tops, waterproof coats and practical womenswear, though Seasalt leans harder on hand-drawn prints designed in Cornwall.