#1
Howler Bros
90% matchAustin-based outdoor apparel brand blending surf and fly-fishing function with vintage Latin American graphics and a laid-back aesthetic.
Why it's similar. Very similar style, silhouette, fit, palette, and material use.
17 Brands like Fatface
Ranked by brand similarityWe compared 17 brands similar to Fatface on fit, price and aesthetic — 3 cheaper and 7 more premium, led by Howler Bros and Huckberry.
If you love the laid-back, comfortable style of Fatface, you'll likely appreciate brands like White Stuff, Joules, and Boden. Each of these retailers embodies a similar ethos of casual, quality clothing that emphasizes sustainability and a relaxed fit. Just like Fatface, they all offer versatile pieces suitable for everyday wear. Whether you're seeking playful designs, classic patterns, or vibrant color palettes, these brands combine style, comfort, and practicality, making them perfect alternatives for those who enjoy the essence of Fatface.
#2
Huckberry
89% matchAustin-based, founder-led online retailer of rugged menswear and outdoor gear, mixing curated labels with in-house brands such as Flint and Tinder.
Why it's similar. Nearly identical characteristics in style, silhouette, fit, palette, and price range.
#3
Forét
88% matchCopenhagen menswear label making "soft outdoor" staples — overshirts, fleeces, wool knits and packable jackets — in hard-wearing, responsibly sourced fabrics.
Why it's similar. Very close in terms of palette, materials, and styling intentions.
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#4
White Stuff
86% matchBritish lifestyle retailer known for print-led, embroidered casualwear and homeware, owned by TFG London since October 2024.
Why it's similar. Both brands offer relaxed, casual clothing that emphasizes comfort and playful designs.
What changes. Softer boho styling, womenswear-weighted
#5
Moreporks
84% matchNew Zealand label reworking backcountry hunting, fishing and workwear staples—knits, coats, tweed caps—for streetwear-minded city dressing.
Why it's similar. Strong alignment in materials, silhouette, and palette.
#6
Orvis
82% matchVermont fly-fishing and wingshooting outfitter, founded 1856, selling rods, waders, country apparel and dog gear while closing roughly half its stores.
Why it's similar. Similar style focus, materials, and sustainability ethos.
What changes. Pricier and built around fishing gear
#7
Joules
81% matchBritish countryside-inspired label known for printed dresses, waxed jackets and floral wellingtons, now majority-owned by Next plc.
Why it's similar. Both emphasize casual, comfortable apparel with quality materials and a connection to nature.
What changes. More floral prints and equestrian cues, less coastal
#8
Passenger
81% matchBritish outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
Why it's similar. Highly aligned in style, materials, and sustainability focus.
What changes. DTC only, more outdoor-technical and youth-leaning
#9
Kuhl
79% matchKÜHL is an independent Salt Lake City outdoor apparel brand known for durable, articulated hiking and travel pants, flannels and fleece.
Why it's similar. Shares style and silhouette traits, along with material choice.
#10
Olukai
76% matchHawaii-inspired premium footwear brand from Irvine, California, known for supportive contoured sandals, leather slip-ons and beach-to-dinner styling.
Why it's similar. Aligns in style, materials, and palette.
#11
Boden
British independent label known for boldly printed, colourful womenswear and childrenswear, sold online, by catalogue and through partners including Nordstrom and Next.
#12
Ariat
American maker of equestrian, Western and work footwear and apparel, known for cowboy boots built on athletic-shoe stability technology.
#13
Superdry
British label pairing vintage Americana with Japanese-style graphics, now privately controlled by co-founder Julian Dunkerton after its 2024 restructuring and stock market delisting.
#14
Jack Wills
British preppy "University Outfitters" label known for logo sweats, rugby shirts and tartan, owned by Frasers Group since 2019.
#15
Barbour
British heritage outerwear label founded in 1894, best known for waxed cotton and quilted country jackets.
What changes. Outerwear specialist at a higher price
#16
Hollister
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
#17
Abercrombie & Fitch
American retailer founded in 1892, selling casual contemporary apparel — denim, trousers and YPB activewear — and parent of Hollister and Gilly Hicks.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Compare all 17 at a glance
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Howler Bros | 90% | Outdoor / Technical | Similar |
| 2 | Huckberry | 89% | Outdoor / Technical | Similar |
| 3 | Forét | 88% | Outdoor / Technical | More premium |
| 4 | White Stuff | 86% | Contemporary | Similar |
| 5 | Moreporks | 84% | Outdoor / Technical | Cheaper |
| 6 | Orvis | 82% | Outdoor / Technical | More premium |
| 7 | Joules | 81% | Contemporary | Similar |
| 8 | Passenger | 81% | Outdoor / Technical | More premium |
| 9 | Kuhl | 79% | Outdoor / Technical | Similar |
| 10 | Olukai | 76% | Outdoor / Technical | Similar |
| 11 | Boden | — | More premium | |
| 12 | Ariat | — | Similar | |
| 13 | Superdry | — | More premium | |
| 14 | Jack Wills | — | Cheaper | |
| 15 | Barbour | — | More premium | |
| 16 | Hollister | — | Cheaper | |
| 17 | Abercrombie & Fitch | — | More premium |
Common questions
Frequently Asked Questions
What brand is most similar to Fatface?
Howler Bros is the most similar brand to Fatface, scoring a 90% match. It shares a similar style, using natural fibers and a relaxed silhouette, ideal for those seeking rugged, coastal-inspired apparel.
Cheaper alternatives to Fatface
Brands like Howler Bros, Huckberry, and Forét offer similarly styled clothing in the mid-range price tier, providing affordable options without compromising on style or quality.
Is Howler Bros better than Fatface?
While Howler Bros offers a similar laid-back style, it introduces a vintage aesthetic with a surfing focus. This makes it appealing for those seeking design nuances with a nostalgic edge. Quality remains similar between both brands.
What is Fatface known for?
Fatface is renowned for its casual, comfortable clothing inspired by coastal living. Signature pieces include relaxed-fitting apparel, often in earthy tones, crafted from high-quality materials.
Brands like Fatface but more affordable
For more affordable options, consider brands such as Moreporks and Jack Wills, which offer similar styles at budget-friendly prices.
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