Fatface embodies a delightful blend of relaxed sophistication and rugged charm, making it a favorite for those who appreciate versatile styles that can seamlessly transition from countryside strolls to weekend gatherings. With a focus on high-quality materials and earthy tones, their collections often feature classic silhouettes and comfortable fits that embrace the wearer's lifestyle. Whether it’s a cozy knit sweater for chilly nights or a lightweight jacket for breezy afternoons, Fatface delivers an effortless aesthetic that celebrates the beauty of everyday moments.

If you love the warm vibes and casual elegance that Fatface offers, you might also find a kindred spirit in Jack Wills, Joules, and White Stuff. Each of these brands shares a commitment to timeless style and craftsmanship, creating pieces that resonate with a discerning audience looking for both comfort and character. Dive into our curated list to discover more brands that possess that same spirit, enhancing your wardrobe with chic yet approachable fashion choices.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Howler Bros
Match (%)
Style
$$
Why Similar?
Huckberry
Match (%)
Style
$$
Why Similar?
Forét
Match (%)
Style
$$-$$$
Why Similar?
White Stuff
Match (%)
Style
$$
Why Similar?
Moreporks
Match (%)
Style
$
Why Similar?
Orvis
Match (%)
Style
$$-$$$
Why Similar?
Joules
Match (%)
Style
$$
Why Similar?
Passenger
Match (%)
Style
$$-$$$
Why Similar?
Kuhl
Match (%)
Style
$$
Why Similar?
Olukai
Match (%)
Style
$$
Why Similar?
Price
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Howler Bros

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
Austin, USA
Made in
USA, Central America
Founded
2010
Howler Bros is known for its outdoor-inspired apparel that blends technical performance with a laid-back, vintage aesthetic. The brand draws inspiration from surfing, fishing, and the adventurous spirit of the outdoors, creating versatile and stylish clothing for active lifestyles.

Huckberry

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Sportswear
Origin
San Francisco, United States
Made in
Asia
Founded
2010
Huckberry is known for its rugged and outdoorsy aesthetic, offering a range of clothing and gear that is both stylish and functional. The brand is committed to curating a selection of high-quality products that are perfect for the modern adventurer.
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Casual
Origin
Copenhagen, Denmark
Made in
Portugal
Founded
2014
Forét is known for its sustainable, nature-inspired clothing that emphasizes simplicity and functionality. The Danish brand combines high-quality materials with timeless designs, making it perfect for outdoor enthusiasts and urban adventurers alike.

White Stuff

Size Guide
$$
Med
$$ (Med)
Casual
Playful
Origin
London, United Kingdom
Made in
Asia, Europe.
Founded
1985
White Stuff is known for its distinctive, playful prints and comfortable, casual clothing designed for everyday wear. The brand emphasizes sustainability and ethical practices, offering a range of apparel and accessories for men, women, and children.

Moreporks

Size Guide
$
Low
$ (Low)
Streetwear
Durable
Origin
Auckland, New Zealand
Made in
New Zealand
Founded
2018
Moreporks is renowned for its rugged, outdoor-inspired apparel that merges functionality with a distinctly New Zealand aesthetic. The brand emphasizes quality craftsmanship and sustainability, often drawing inspiration from the country's natural landscapes and heritage.
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Durable
Origin
Manchester, USA
Made in
Asia
Founded
1856

Orvis is a specialty retailer that offers a wide range of outdoor gear, clothing, and home goods. They have a rich heritage and have become known for providing high-quality products for outdoor enthusiasts and sporting enthusiasts along with a strong commitment to environmental sustainability and ethical sourcing.

$$
Med
$$ (Med)
Colorful
Playful
Origin
Market Harborough, United Kingdom
Made in
China, India, Turkey
Founded
1989
Joules is renowned for its vibrant, British-inspired designs that blend classic styles with contemporary flair. The brand is particularly celebrated for its high-quality outerwear, colorful rain boots, and playful prints, making it a go-to for stylish, practical clothing.

Passenger

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Casual
Sustainable
Origin
Brighton, England
Made in
Asia
Founded
2012
Passenger is known for its adventure-inspired clothing, designed for those who love the outdoors and travel. The brand emphasizes sustainability, using eco-friendly materials and ethical manufacturing practices.
$$
Med
$$ (Med)
Durable
Functional
Origin
Salt Lake City, United States
Made in
USA, Asia
Founded
1983
Kuhl is renowned for its high-quality outdoor apparel that combines technical performance with a casual, rugged style. The brand emphasizes innovative fabrics and ergonomic designs, making it a favorite among outdoor enthusiasts seeking comfort and durability.
$$
Med-High
$$ (Med)
Casual
Sustainable
Origin
Honolulu, United States
Made in
Asia
Founded
2005
Olukai is renowned for its premium, island-inspired footwear that combines comfort, craftsmanship, and sustainability. The brand emphasizes a strong connection to Hawaiian culture, offering stylish yet functional designs perfect for both casual and active lifestyles.
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Colorful
Origin
Boden, Sweden
Made in
Asia
Founded
1991
Boden is a British clothing brand known for its colorful and playful designs that often incorporate bold prints and patterns. The brand is also known for its high-quality materials and attention to detail, making their clothing both stylish and durable.
$$
Med
$$ (Med)
Durable
Performance
Origin
Palo Alto, United States
Made in
Global
Founded
1993
Ariat is renowned for its high-quality equestrian and outdoor apparel, blending innovative technology with classic Western aesthetics. The brand is particularly celebrated for its durable, comfortable riding boots and performance gear designed for both competitive riders and outdoor enthusiasts.

Superdry

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Urban
Vintage-inspired
Origin
Cheltenham, United Kingdom
Made in
Asia
Founded
2003
Superdry is a British clothing brand that is known for its fusion of vintage Americana and Japanese-inspired graphics. Their signature style features bold graphics, bright colors, and high-quality fabrics.

Jack Wills

Size Guide
$
Low
$ (Low)
Preppy
Casual
Origin
Salcombe, England
Made in
China, Portugal, Turkey
Founded
1999
Jack Wills is renowned for its quintessentially British heritage-inspired clothing, blending preppy style with a modern twist. The brand offers a range of casual wear, including cozy knitwear, tailored shirts, and comfortable loungewear, appealing to a youthful and fashion-conscious audience.

Barbour

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Stylish
Modern Classics
Origin
South Shields, United Kingdom
Made in
United Kingdom & China
Founded
1894

Barbour is a premium lifestyle brand known for its durable and stylish outerwear and accessories. Founded in 1894 in England, Barbour has a long history of providing quality products that are designed to withstand harsh weather conditions.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.

Abercrombie & Fitch

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Preppy
Casual
Origin
New York City, United States
Made in
Asia
Founded
1892
Abercrombie & Fitch is known for its casual and preppy style clothing, with a focus on quality materials and attention to detail. The brand is also recognized for its iconic logo featuring a moose.

8 Brands like Fatface

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{"pillar":"Fatface","rows":[{"name":"Howler Bros","score":90,"style":"Outdoor / Technical","price":"Med","whySimilar":"Very similar style, silhouette, fit, palette, and material use."},{"name":"Huckberry","score":89,"style":"Outdoor / Technical","price":"Med","whySimilar":"Nearly identical characteristics in style, silhouette, fit, palette, and price range."},{"name":"Forét","score":88,"style":"Outdoor / Technical","price":"Med-High","whySimilar":"Very close in terms of palette, materials, and styling intentions."},{"name":"White Stuff","score":86,"style":"Contemporary","price":"Med","whySimilar":"Both brands offer relaxed, casual clothing that emphasizes comfort and playful designs."},{"name":"Moreporks","score":84,"style":"Outdoor / Technical","price":"Low","whySimilar":"Strong alignment in materials, silhouette, and palette."},{"name":"Orvis","score":82,"style":"Outdoor / Technical","price":"Med - High","whySimilar":"Similar style focus, materials, and sustainability ethos."},{"name":"Joules","score":81,"style":"Contemporary","price":"Med","whySimilar":"Both emphasize casual, comfortable apparel with quality materials and a connection to nature."},{"name":"Passenger","score":81,"style":"Outdoor / Technical","price":"Med-High","whySimilar":"Highly aligned in style, materials, and sustainability focus."},{"name":"Kuhl","score":79,"style":"Outdoor / Technical","price":"Med","whySimilar":"Shares style and silhouette traits, along with material choice."},{"name":"Olukai","score":76,"style":"Outdoor / Technical","price":"Med","whySimilar":"Aligns in style, materials, and palette."}]}

Frequently Asked Questions

What brand is most similar to Fatface?

Howler Bros is the most similar brand to Fatface, scoring a 90% match. It shares a similar style, using natural fibers and a relaxed silhouette, ideal for those seeking rugged, coastal-inspired apparel.

Cheaper alternatives to Fatface

Brands like Howler Bros, Huckberry, and Forét offer similarly styled clothing in the mid-range price tier, providing affordable options without compromising on style or quality.

Is Howler Bros better than Fatface?

While Howler Bros offers a similar laid-back style, it introduces a vintage aesthetic with a surfing focus. This makes it appealing for those seeking design nuances with a nostalgic edge. Quality remains similar between both brands.

What is Fatface known for?

Fatface is renowned for its casual, comfortable clothing inspired by coastal living. Signature pieces include relaxed-fitting apparel, often in earthy tones, crafted from high-quality materials.

Brands like Fatface but more affordable

For more affordable options, consider brands such as Moreporks and Jack Wills, which offer similar styles at budget-friendly prices.

This list of Fatface alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.

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