91% matchHouse of Sunny
High style match, silhouette and palette similarity, same segment and origin vicinity.
Joules
StyleUrban prep / IvyWorkwear / HeritageGorpcore / Outdoor
Known forJacketsOuterwear
Joules is a British lifestyle brand founded by Tom Joule in 1989, initially selling knitwear and outerwear at country and equestrian shows. Its range spans printed dresses, quilted and waxed jackets, Breton stripes, floral wellingtons and dog-motif knits, plus Little Joule childrenswear, accessories and homeware. Joules Group fell into administration in November 2022; Next plc and Tom Joule acquired the business for £34m that December, with Next holding 74% and around 100 of 124 stores retained. It trades online and in UK stores from Market Harborough.
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