90% matchWhite Stuff
Print-led British lifestyle, same embroidered-folk feel
What changes: More boho-craft than equestrian country
Brand profile
Joules
British countryside-inspired label known for printed dresses, waxed jackets and floral wellingtons, now majority-owned by Next plc.
Market HarboroughOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price
What to know about Joules
Joules is a British lifestyle brand founded by Tom Joule in 1989, initially selling knitwear and outerwear at country and equestrian shows. Its range spans printed dresses, quilted and waxed jackets, Breton stripes, floral wellingtons and dog-motif knits, plus Little Joule childrenswear, accessories and homeware. Joules Group fell into administration in November 2022; Next plc and Tom Joule acquired the business for £34m that December, with Next holding 74% and around 100 of 124 stores retained. It trades online and in UK stores from Market Harborough.
How Joules fits
Overall fit
true to size
Joules menswear generally fits close to standard UK sizing with a relaxed, comfortable cut rather than a slim or fashion-forward silhouette.
Tip: Most men can order their usual size, but consider sizing up if you want room to layer under jackets.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular | Order your usual size for a classic, non-slim fit. |
| Jackets | slightly large | relaxed, roomy for layering | Consider sizing down if you prefer a trimmer fit, as quilted and waxed jackets leave room for jumpers underneath. |
| T-shirts & graphic tees | true to size | regular | Take your normal size for a standard fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Joules
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What changes: Outerwear specialist at higher price, no prints
Joules fit questions
Does Joules run big or small?
Joules fits true to size. Most men can order their usual size, but consider sizing up if you want room to layer under jackets. Joules menswear generally fits close to standard UK sizing with a relaxed, comfortable cut rather than a slim or fashion-forward silhouette.
How does Joules fit?
Joules menswear generally fits close to standard UK sizing with a relaxed, comfortable cut rather than a slim or fashion-forward silhouette. Overall shape: regular, relaxed country style.
How do Joules shirts & overshirts fit?
Joules shirts & overshirts fits true to size. Order your usual size for a classic, non-slim fit. Shape: regular.
How do Joules jackets fit?
Joules jackets fits slightly large. Consider sizing down if you prefer a trimmer fit, as quilted and waxed jackets leave room for jumpers underneath. Shape: relaxed, roomy for layering.
How do Joules t-shirts & graphic tees fit?
Joules t-shirts & graphic tees fits true to size. Take your normal size for a standard fit. Shape: regular.
Brand facts
- Founded
- 1989
- Origin
- Market Harborough, United Kingdom
- Made in
- China, India, Turkey
- Price
- $$
- Focus
- Unisex
- Styles
- Urban prep / Ivy, Workwear / Heritage, Gorpcore / Outdoor