Brand profile

Dakine

American action-sports brand founded in Hawaii in 1979, making durable backpacks, travel bags, gloves and outerwear for surf, snow and bike.

HaikuOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price

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A black Dakine backpack on a white backdrop

What to know about Dakine

Surf leashes came first

It started in 1979 on Maui making surf leashes and windsurfing foot straps for local riders, and the gear-for-use logic still shapes the range.

Bags are the anchor product

Backpacks, travel and boot bags, and snowboard and bike packs are the core, with the Heli Pack its most recognised style.

Utility pricing, not fashion pricing

Nylon-heavy and utility-first, the line sits at low-to-mid prices meant for everyday use rather than trend-driven outdoor apparel.

Brand facts

Dakine is an American action-sports gear label started in 1979 by Rob Kaplan in Haiku, Maui, where he built surf leashes and adjustable windsurfing foot straps for local riders. It now makes backpacks, travel and boot bags, snowboard and bike packs, gloves, outerwear and accessories, with the Heli Pack among its best-known styles. Products are utility-first, nylon-heavy and priced for everyday use rather than fashion. The brand is owned by Marquee Brands, which acquired it in 2023, and operates from Torrance, California.

Founded
1979
Origin
Haiku, Hawaii, United States
Made in
China
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Gorpcore / Outdoor, Athleisure / Sportswear, Skatewear

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