86% matchBurton
Snowboard-first gear and bags from the same shred aisle
What changes: Hardgoods-led with higher-priced outerwear
Brand profile
American action-sports brand founded in Hawaii in 1979, making durable backpacks, travel bags, gloves and outerwear for surf, snow and bike.
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It started in 1979 on Maui making surf leashes and windsurfing foot straps for local riders, and the gear-for-use logic still shapes the range.
Backpacks, travel and boot bags, and snowboard and bike packs are the core, with the Heli Pack its most recognised style.
Nylon-heavy and utility-first, the line sits at low-to-mid prices meant for everyday use rather than trend-driven outdoor apparel.
86% matchSnowboard-first gear and bags from the same shred aisle
What changes: Hardgoods-led with higher-priced outerwear
72% matchUtilitarian nylon commuter bags, customisable builds
What changes: Urban messenger focus rather than mountain/surf
70% matchCheap-and-tough nylon daypacks with long warranties
What changes: Streetwear/collab lean, no outerwear or gloves
62% matchDurable, no-frills nylon packs at entry prices
What changes: School-pack basics with no technical gear
Dakine is an American action-sports gear label started in 1979 by Rob Kaplan in Haiku, Maui, where he built surf leashes and adjustable windsurfing foot straps for local riders. It now makes backpacks, travel and boot bags, snowboard and bike packs, gloves, outerwear and accessories, with the Heli Pack among its best-known styles. Products are utility-first, nylon-heavy and priced for everyday use rather than fashion. The brand is owned by Marquee Brands, which acquired it in 2023, and operates from Torrance, California.