discoWe compared 5 brands similar to Eastpak on fit, price and aesthetic — 1 cheaper and 2 more premium, led by Jansport and Herschel Supply Co..
If you're a fan of Eastpak and looking for similar brands that combine outdoor functionality with stylish aesthetics, consider checking out Jansport, Herschel Supply Co., and Patagonia. These brands, like Eastpak, emphasize affordable yet practical designs, perfect for everyday use and adventures. With a variety of options ranging from reliable backpacks to stylish bags, these brands cater to a wide audience that values both style and utility.
American backpack label owned by VF Corporation, known for cheap, durable school packs such as the SuperBreak, Big Student and Right Pack.
Why it's similar. Both brands focus on functional and affordable backpacks that serve everyday needs in a casual manner.
What changes. Lower price, US-centric, less designer collab activity
Vancouver bag label known for the Little America backpack and striped-lining duffels, with a range spanning luggage, apparel and headwear.
Why it's similar. Both brands cater to outdoor and technical styles with a focus on functional and stylish bags.
What changes. More fashion-styled, pricier, heavier branding
Family-owned Vermont snowboard company making boards, Step On bindings, outerwear and a bag line from daypacks to roller luggage.
Why it's similar. Both brands focus on outdoor/technical styles and cater to an active lifestyle.
What changes. Hardgoods and outerwear focus, higher price
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
American outdoor brand, VF Corp-owned since 2000, whose bags span Base Camp duffels, Borealis daypacks and technical luggage.
Seattle outfitter since 1897, making waxed Tin Cloth and Rugged Twill canvas bags with leather trim and lifetime guarantees.
Accessories, eyewear and adjacent labels with the same sensibility as Eastpak — a complement, not a substitute for the clothing.
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Both brands prioritize outdoor functionality alongside durability in their product offerings.
American outdoor apparel and footwear company known for waterproof shells, insulated parkas and Omni-Heat lining, family-controlled since 1938.
Why it's similar. Both brands offer outdoor gear focusing on functional styles suitable for outdoor activities.
Portland outdoor label making playful, affordable camping gear and apparel, best known for the wearable Napsack sleeping bag.
Why it's similar. Shares style elements such as outdoor/technical style, relaxed and boxy silhouette, and neutral palette. Slight difference in price segment and a greater range of outdoor gear.
French outdoor brand from Annecy known for ski and trail-running gear, whose XT-6 and Speedcross shoes became gorpcore streetwear staples.
Why it's similar. Aligns with outdoor/technical style, neutral palette, and technical materials. Some differences in silhouette and pricing.
What changes. Performance footwear, higher price point
American climbing label founded in 1982, known for gusseted, webbing-belted G-Pants and G-Shorts that bridge outdoor gear and streetwear.
Why it's similar. Has outdoor/technical style, relaxed fit, and use of similar materials. Both brands focus on functionality and comfort.
Swedish outdoor brand from Örnsköldsvik known for G-1000 waxed cotton gear, Greenland jackets and the Kånken backpack; part of Fenix Outdoor International.
Why it's similar. Both brands emphasize outdoor functionality and design simplicity in their products.
What changes. Outdoor apparel range, waxed cotton over nylon
Ventura, California brand making rugged, vintage-leaning workwear and outerwear for motorcyclists, surfers and outdoor use.
Why it's similar. Iron & Resin works waxed canvas and flannel for motorcyclists and surfers out of Ventura, sharing Eastpak's hard-wearing brief while making outerwear rather than backpacks.
Norwegian outdoor, sailing and workwear brand founded in 1877, acquired by Wrangler owner Kontoor Brands from Canadian Tire in May 2025.
Salt Lake City maker of climbing and ski gear — Camalot cams, harnesses, headlamps, poles and technical apparel — owned by Clarus Corporation.
Family-owned Norwegian outdoor brand making activity-specific Gore-Tex shells and technical layers for skiing, alpinism and hiking.
Swiss alpine outfitter founded in 1862 as a ropemaker, making climbing hardware, Barryvox avalanche transceivers and technical mountain apparel.
German outdoor label known for Texapore waterproof jackets, footwear, packs and tents; owned by China's Anta Sports since May 2025.
British outdoor label founded in 1966 in Newcastle, owned by Pentland Brands, known for Gore-Tex shells, Hydrodown insulation and archive-revival Dean Street streetwear.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Jansport | 90% | Outdoor / Technical | Cheaper |
| 2 | Herschel Supply Co. | 87% | Outdoor / Technical | Similar |
| 3 | Burton | 75% | Outdoor / Technical | Similar |
| 4 | The North Face - Bags | — | More premium | |
| 5 | Filson - Bags | — | More premium | |
| 6 | PatagoniaAccessories & adjacent | 82% | Outdoor / Technical | Similar |
| 7 | ColumbiaAccessories & adjacent | 78% | Outdoor / Technical | Similar |
| 8 | PolerAccessories & adjacent | 78% | Outdoor / Technical | More premium |
| 9 | SalomonAccessories & adjacent | 77% | Outdoor / Technical | Similar |
| 10 | GramicciAccessories & adjacent | 74% | Outdoor / Technical | More premium |
| 11 | FjallravenAccessories & adjacent | 73% | Outdoor / Technical | Similar |
| 12 | Iron & ResinAccessories & adjacent | 71% | Waxed canvas | Cheaper |
| 13 | Helly HansonAccessories & adjacent | — | Similar | |
| 14 | Black DiamondAccessories & adjacent | — | More premium | |
| 15 | NorronaAccessories & adjacent | — | Similar | |
| 16 | MammutAccessories & adjacent | — | More premium | |
| 17 | Jack WolfskinAccessories & adjacent | — | More premium | |
| 18 | BerghausAccessories & adjacent | — | Similar |
Jansport is the most similar to Eastpak with a 90% match score. It provides functional and budget-friendly backpacks, much like Eastpak, but with a classic American flair.
Consider Jansport for budget options, along with mid-range choices like Herschel Supply Co. and Patagonia. Each offers differing aesthetics to match your style needs.
Jansport excels in delivering a classic aesthetic and similar price point but Eastpak offers a sleek, modern design. Your preference may vary depending on your style fit.
Eastpak is renowned for its durable, functional backpacks with a sleek, modern aesthetic. The brand stands out for quality craftsmanship and everyday utility.
Jansport remains the top choice for affordability, offering similar functionality but at a budget-friendly price tier.