Jansport exemplifies the spirit of adventure with its iconic backpacks, blending practicality and style for those on the go. With a focus on durable materials and timeless silhouettes, these bags seamlessly transition from bustling city streets to serene hiking trails. Designed with comfort in mind, they cater to a diverse array of lifestyles, making them ideal companions for students, commuters, and outdoor enthusiasts alike, providing both function and flair. Whether you’re seeking ample storage or stylish accents, Jansport has set the standard for multifunctional bags that fit seamlessly into everyday life.
In the world of backpacks and bags, brands like Herschel Supply Co, Fjallraven Bags, Eastpak, and Timbuk2 echo the ethos of Jansport with their dedication to quality craftsmanship and contemporary style. Herschel Supply Co captivates with its vintage-inspired designs, while Fjallraven Bags champions sustainability through eco-friendly materials. Eastpak brings a playful edge to functional design, and Timbuk2 showcases urban flair paired with versatility. Dive into our curated list to discover more brands that embody this adventurous spirit and promise to elevate your everyday carry.

The brothers Lyndon and Jamie Cormack founded Herschel Supply Co. in Vancouver, BC, in 2010. The company’s initial line of backpacks, duffels, totes, laptop sleeves, and hip bags, among other things, has since gained a worldwide following. Their design-driven process has produced timeless utility products at affordable prices. And now, they’ve expanded into a full clothing line. Discover more brands like Herschel here.

Fjallraven is a Swedish brand known for its high-quality, classic-design and simple style and functional bags. You can expect high-value return with Fjallraven bags.

Eastpak is an American brand known for its wide range of functional, affordable backpacks and luggage. Expect good value and clean enough design with Eastpak.

TImbuk2 in American brand known for its functional, customizable bags and accessories. Expect a modern, clean and minimalist and one of our fav bag brands for overall value.

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

The North Face is an American brand known for its high-quality, durable outdoor gear and apparel. While their bags also reflect the above, you'll also get more technical features at an accessible price point along with a wide range of bag styles and sizes. Find more brands like The North Face here.

Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing. They are known for their wide range of outdoor clothing and footwear, including jackets, pants, shirts, and boots, as well as a variety of accessories.

Filson is an American brand known for its high-quality, durable clothing and accessories for outdoor activities. Included in that line is a great range of bags, you can expect a higher bar for style, quality and utility and a price point to match.

Topo Designs is an American brand known for its stylish, functional backpacks and outdoor gear. Expect a colorful prints and ethically-made, sustainable materials.

Founded in 1862 by Kaspar Tanner, Mammut has been a mainstay of the climbing and alpine community ever since. It has since expanded into more alpine apparel so if you're looking for high-quality wear for harsh conditions, look no further.

Black Diamond is known for high-quality outdoor gear for climbing and skiing.

Burton is an American brand known for its trendy, functional snowboarding gear and apparel. You'll find a line of bags in a range of styles from daily to travel (including larger format luggage).

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

Arc'teryx is based on the principle of obsessive, precise design and production in the Canadian Coast Mountain wilderness. Because if their in-house manufacturing and design centres, Arc'teryx is able to constantly innovate and produce products the proper way. Timeless quality, intelligent design, and simplicity result in optimal performance at critical moments. Discover more brands like Arc'teryx here.

Outdoor Research is known for innovative and high-performance outdoor gear and clothing.

Dakine an American brand known for its functional, durable outdoor gear and apparel. They have a wide range of bags that aren't necessarily the most style but still hold good value and utility at the price point.


Rains is known for minimalist and functional rainwear with a focus on waterproof materials and clean design.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off? We’d love your take [share feedback →]
Love brands like Jansport? You might also enjoy our guides to other labels in a similar style. We update regularly with new drops, so check back soon.