
Flare Trousers
The high-waisted, 70s-cut flare — in wool tailoring, denim or leather — is the silhouette the label built its whole Americana-meets-European-tailoring language on.
1 live now · from $282
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Porto-based menswear label by Reid Baker and Inês Amorim, reworking 1970s Americana and European tailoring into narrative-driven collections.
4 brands like ERNEST W. BAKER like CARTER YOUNG, COMMISSION, John Varvatos →



Flared tailored trousers, wide-lapel suits, leather outerwear and printed shirting draw on 1970s Americana and Studio 54, built on European tailoring lines.
The label is named after Reid Baker's grandfather, a Detroit advertising man who serves as house muse and gives each collection its story.
Reid Baker and Ines Amorim met at Domus Academy in Milan, were 2018 LVMH Prize semi-finalists, and show during Paris Fashion Week from a Porto base.

The high-waisted, 70s-cut flare — in wool tailoring, denim or leather — is the silhouette the label built its whole Americana-meets-European-tailoring language on.
1 live now · from $282
Explore flares →
Studio 54-flavored loafers with hardware chains and creeper soles are the house's defining footwear statement.
2 live now · from $306
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Open-finger, buckled and sequinned leather driving gloves are the accessory that turns the grandfather-muse narrative into a recurring signature.
2 live now · from $170
Explore driving gloves →Available atSSENSE
78% matchAmericana-referencing tailoring, unisex and small-batch
What changes: Downtown NY unisex minimalism rather than 70s glamour
74% matchNostalgic office-wear reworked into runway tailoring
What changes: Corporate 80s/90s nostalgia, less nightlife decadence
71% matchRock-era tailoring with leather outerwear and boots
What changes: Commercial American rock wardrobe, no runway narrative
70% matchPrint-led shirting with soft, relaxed tailoring
What changes: Broader house, artier prints, less retro-glam silhouette
Ernest W. Baker is a Porto-based menswear label run by American designer Reid Baker and Portuguese designer Inês Amorim, who met studying fashion design at Domus Academy in Milan. It is named after Baker's grandfather, a Detroit advertising man who acts as the house muse. The pair reinterpret 20th-century wardrobe classics — flared tailored trousers, wide-lapel suiting, leather outerwear, printed shirting and knitwear — through narrative collections that mix 1970s Americana and Studio 54 nightlife with European tailoring. Semi-finalists for the 2018 LVMH Prize, they show during Paris Fashion Week.