John Varvatos is synonymous with a blend of rock 'n' roll edge and sophisticated tailoring, showcasing a unique aesthetic that marries leather and luxe fabrics with clean lines and tailored silhouettes. His collections resonate with a modern sensibility, ideal for those who appreciate both grit and refinement in their wardrobes. Each piece captures a sense of rebellious spirit, making it perfect for evening outings or casual gatherings where elevated style is essential.
In exploring brands that echo Varvatos' ethos, names like Yves Saint Laurent and Allsaints come to mind for their commitment to sleek design and edgy influences. Similarly, Rick Owens and Alexander McQueen embody a fearless attitude, pushing the boundaries of fashion with their innovative craftsmanship. Join us as we delve into a curated list of brands that channel this essence, inviting you to discover styles that captivate and inspire.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off on our list below? We’d love your take [share feedback →]



Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.





Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.



Givenchy is known for its elegant and timeless designs, often featuring intricate details and bold prints.


Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances. They have a long history dating back to 1856, and are known for their British heritage and classic designs.


Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.


Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by clean lines, modern silhouettes, and high-quality materials.




The Kooples is a French fashion brand known for its rock and roll inspired line of clothing. Made for a fashion-forward, urban audience with high-quality materials and attention to detail. The Kooples is known for its use of classic, timeless look that are both stylish and practical.

Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail. The brand combines classic American style with contemporary design, offering a range of men's clothing and accessories that are both stylish and practical.




Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.


Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

Sandro is a French luxury fashion brand known for its contemporary and sophisticated looks for both men and women. They use high-quality fabrics and give high attention to detail while focusing on delivering a contemporary and timeless style.


Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.
99%IS is the brand most similar to John Varvatos, with a 90% match. Its use of leather-heavy materials and a gothic punk aesthetic offers a parallel edgy style.
If you're looking for more affordable alternatives, consider brands like Underground England, Affliction, and Iron Fist, all offering mid-range pricing.
Whether 99%IS is better depends on your style preferences. It incorporates more unconventional materials and a defined punk edge, which might appeal to fashion-forward consumers.
John Varvatos is renowned for its edgy menswear, blending classic tailoring with rock 'n' roll elements such as distressed leather jackets and vintage graphic tees.
Consider Amiri, Balmain, and Yves Saint Laurent, all classified within the luxury price segment, offering high-end options with varied emphasis on rock, glamour, and elegance.
This list of John Varvatos alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.