If you're searching for brands like John Varvatos, consider Rick Owens, Amiri, and Balmain, all of which share a dedication to luxury and an edgy aesthetic similar to Varvatos's rock-inspired designs. These brands embody high-quality craftsmanship while flaunting unique styles that resonate with fashion enthusiasts who appreciate sophisticated yet daring clothing. Whether you're after tailored elegance or a contemporary twist, this selection of brands offers an exciting range of options for the modern man.
99%IS is a Korean brand known for its punk-inspired, edgy designs. The brand often uses unconventional materials such as leather, vinyl, and metal to create their unique and bold pieces.
Why it's similar. 99%IS shares a Gothic/Punk style and utilizes leather-heavy materials. Both brands have a similar price segment and focus on edgy, rock-inspired designs.
Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections.
Why it's similar. Both brands embrace a dark aesthetic and use luxurious materials such as leather.
Grunge John Orchestra. Explosion (GJO. E) is known for their unique and edgy designs that incorporate elements of grunge and punk rock fashion.
Why it's similar. Both brands emphasize a Gothic/Punk style with a dark palette and premium positioning. GJO. E also uses distressed and unconventional fabrics that align with John Varvatos’ aesthetic.
Amiri is a luxury fashion brand known for its edgy and rock-inspired designs. The brand is recognized for its use of high-quality materials, intricate details, and unique embellishments.
Why it's similar. Both brands feature a luxury approach with a strong emphasis on edgy, rock-inspired designs.
Balmain is a luxury fashion house that is known for its high-end, glamorous and edgy designs.
Why it's similar. Both brands are known for combining luxury with an edgy flair, appealing to a high-end fashion audience.
Underground England is a British brand that is known for its alternative and rebellious aesthetic. They specialize in producing footwear and clothing that is inspired by punk and rock subcultures.
Why it's similar. Underground England matches in style and material focus with an emphasis on leather within the Gothic/Punk segment. The brand maintains a rebellious aesthetic similar to John Varvatos.
Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.
Why it's similar. Both brands operate within the luxury segment and focus on tailored, sophisticated designs.
Affliction is a clothing brand that is known for its bold and edgy designs. The brand is often associated with the rock and roll and MMA scenes, and its clothing features intricate graphics and distressed details.
Why it's similar. Affliction shares a Gothic/Punk style with dark palettes and bold, edgy design similar to John Varvatos. Its graphic elements align with the rock and roll aesthetic.
Givenchy is known for its elegant and timeless designs, often featuring intricate details and bold prints.
Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances.
Why it's similar. Both offer high-quality tailoring and a luxury experience in menswear.
Iron Fist is known for its bold and edgy designs that feature dark and macabre imagery. The brand's clothing and accessories often incorporate skulls, skeletons, and other horror-inspired motifs.
Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.
Balenciaga is a luxury fashion brand known for its contemporary, innovative designs.
Tom Ford is known for its luxurious and sophisticated clothing, accessories, and fragrances. The brand is recognized for its impeccable tailoring, attention to detail, and timeless designs that exude elegance and glamour.
Alyx is a fashion brand known for its unique blend of streetwear and high fashion. The brand is known for its innovative designs, use of technical materials, and attention to detail.
The Kooples is a French fashion brand known for its rock and roll inspired line of clothing. Made for a fashion-forward, urban audience with high-quality materials and attention to detail.
Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail.
Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.
Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.
Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.
Sandro is a French luxury fashion brand known for its contemporary and sophisticated looks for both men and women.
Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | 99%IS | 90% | Gothic / Punk | Similar |
| 2 | Rick Owens | 85% | Avant-garde | More premium |
| 3 | Grunge John Orchestra. Explosion (GJO. E) | 85% | Gothic / Punk | Similar |
| 4 | Amiri | 84% | Luxury | Similar |
| 5 | Balmain | 82% | Luxury | Similar |
| 6 | Underground England | 80% | Gothic / Punk | Cheaper |
| 7 | Yves Saint Laurent | 79% | Luxury | Similar |
| 8 | Affliction | 78% | Gothic / Punk | Cheaper |
| 9 | Givenchy | — | Similar | |
| 10 | Burberry | 75% | Luxury | More premium |
| 11 | Iron Fist | — | Cheaper | |
| 12 | Haider Ackermann | — | More premium | |
| 13 | Balenciaga | — | Similar | |
| 14 | TOM FORD | — | Similar | |
| 15 | Alyx | — | More premium | |
| 16 | The Kooples | — | Similar | |
| 17 | Todd Snyder | — | Similar | |
| 18 | Alexander McQueen | — | Similar | |
| 19 | Off-White | — | Similar | |
| 20 | Acne Studios | — | Similar | |
| 21 | Sandro | — | Similar | |
| 22 | Helmut Lang | — | More premium |
99%IS is the brand most similar to John Varvatos, with a 90% match. Its use of leather-heavy materials and a gothic punk aesthetic offers a parallel edgy style.
If you're looking for more affordable alternatives, consider brands like Underground England, Affliction, and Iron Fist, all offering mid-range pricing.
Whether 99%IS is better depends on your style preferences. It incorporates more unconventional materials and a defined punk edge, which might appeal to fashion-forward consumers.
John Varvatos is renowned for its edgy menswear, blending classic tailoring with rock 'n' roll elements such as distressed leather jackets and vintage graphic tees.
Consider Amiri, Balmain, and Yves Saint Laurent, all classified within the luxury price segment, offering high-end options with varied emphasis on rock, glamour, and elegance.