discoWe compared 27 brands similar to John Varvatos on fit, price and aesthetic — 3 cheaper and 5 more premium, led by 99%IS and Rick Owens.
If you're searching for brands like John Varvatos, consider Rick Owens, Amiri, and Balmain, all of which share a dedication to luxury and an edgy aesthetic similar to Varvatos's rock-inspired designs. These brands embody high-quality craftsmanship while flaunting unique styles that resonate with fashion enthusiasts who appreciate sophisticated yet daring clothing. Whether you're after tailored elegance or a contemporary twist, this selection of brands offers an exciting range of options for the modern man.
Seoul punk label by designer Bajowoo, built on safety pins, straps, studs and hardware-heavy leather and tartan pieces.
Why it's similar. 99%IS shares a Gothic/Punk style and utilizes leather-heavy materials. Both brands have a similar price segment and focus on edgy, rock-inspired designs.
Independent avant-garde label founded in Los Angeles in 1994 and now based in Paris, known for draped monochrome tailoring and chunky sneakers.
Why it's similar. Both brands embrace a dark aesthetic and use luxurious materials such as leather.
Grunge John Orchestra. Explosion (GJO. E) is known for their unique and edgy designs that incorporate elements of grunge and punk rock fashion.
Why it's similar. Both brands emphasize a Gothic/Punk style with a dark palette and premium positioning. GJO. E also uses distressed and unconventional fabrics that align with John Varvatos’ aesthetic.
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Los Angeles luxury label by Mike Amiri, known for hand-distressed denim, rock-inspired leather and tailoring, and Skel-Top sneakers.
Why it's similar. Both brands feature a luxury approach with a strong emphasis on edgy, rock-inspired designs.
What changes. Luxury pricing and more streetwear-leaning fits
French luxury house founded in 1945, known for sharp-shouldered tailoring, embellished blazers and monogram knits, now designed by Antonin Tron.
Why it's similar. Both brands are known for combining luxury with an edgy flair, appealing to a high-end fashion audience.
British footwear label making creepers, winklepickers and steel-cap boots rooted in punk, teddy boy and goth subcultures since 1981.
Why it's similar. Underground England matches in style and material focus with an emphasis on leather within the Gothic/Punk segment. The brand maintains a rebellious aesthetic similar to John Varvatos.
What changes. Footwear-only, subcultural rather than polished
Kering-owned Paris luxury house, founded 1961, led by Anthony Vaccarello and known for sharp tailoring, leather outerwear and Loulou and Kate bags.
Why it's similar. Both brands operate within the luxury segment and focus on tailored, sophisticated designs.
What changes. Far higher price, sharper Parisian glam
American graphic apparel label from Seal Beach known for tattoo-style print tees, distressed washes and long-running ties to MMA and hard rock.
Why it's similar. Affliction shares a Gothic/Punk style with dark palettes and bold, edgy design similar to John Varvatos. Its graphic elements align with the rock and roll aesthetic.
Parisian LVMH-owned luxury house founded in 1952, now led by Sarah Burton, known for couture tailoring, Antigona bags and Shark Lock boots.
Why it's similar. Givenchy brings Paris couture discipline to the same dark tailored register, and its Shark Lock boots answer the distressed leather and boots John Varvatos built his name on.
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
Why it's similar. Both offer high-quality tailoring and a luxury experience in menswear.
San Diego footwear and apparel brand known for platform shoes and graphics covered in skulls, gore and tattoo-style artwork.
Dormant Paris label of Colombian-born designer Haider Ackermann, known for fluid draping and lean tailoring; he is now Tom Ford's creative director.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Luxury house founded by Tom Ford in 2005, known for evening tailoring, sunglasses and fragrance; now Estée Lauder-owned with Haider Ackermann as creative director.
Luxury streetwear label founded by Matthew M. Williams in 2015, known for rollercoaster-buckle belts, harnesses and industrial, utility-driven design.
Parisian contemporary label founded in 2008, known for rock-inspired tailoring, leather and shared men's and women's codes; owned by Verdoso since 2025.
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
What changes. Runway-level luxury pricing and more conceptual
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Paris contemporary label under SMCP, known for Parisian-rock tailoring, tweed jackets, slip dresses and leather at accessible-luxury prices.
Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
LVMH-owned Celine's Paris menswear line, known for skinny rock tailoring, leather biker jackets and boots, now directed by Michael Rider.
Why it's similar. LVMH-owned Celine's Paris menswear line, known for skinny rock tailoring, leather biker jackets and boots, now directed by Michael Rider.
Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.
Why it's similar. Ksubi chases the same rock-worn look as John Varvatos through distressed jeans, denim jackets and graphic tees, but at contemporary prices rather than designer tailoring.
Los Angeles and Paris label by Henri Alexander Levy making punk-inflected luxury clothing in deliberately tiny production runs.
Why it's similar. Like John Varvatos, Enfants Riches Déprimés builds a rock wardrobe of leather jackets, distressed knitwear and tailoring, though hand-painted in sub-100-piece runs at far higher prices.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | 99%IS | 90% | Gothic / Punk | Similar |
| 2 | Rick Owens | 85% | Avant-garde | More premium |
| 3 | Grunge John Orchestra. Explosion (GJO. E) | 85% | Gothic / Punk | Similar |
| 4 | AMIRI | 84% | Luxury | Similar |
| 5 | Balmain | 82% | Luxury | Similar |
| 6 | Underground England | 80% | Gothic / Punk | Cheaper |
| 7 | Yves Saint Laurent | 79% | Luxury | Similar |
| 8 | Affliction | 78% | Gothic / Punk | Cheaper |
| 9 | Givenchy | 76% | Couture tailoring | Similar |
| 10 | Burberry | 75% | Luxury | More premium |
| 11 | Iron Fist | — | Cheaper | |
| 12 | Haider Ackermann | — | More premium | |
| 13 | Balenciaga | — | Similar | |
| 14 | TOM FORD | — | Similar | |
| 15 | Alyx | — | More premium | |
| 16 | The Kooples | — | Similar | |
| 17 | Todd Snyder | — | Similar | |
| 18 | Alexander McQueen | — | Similar | |
| 19 | Off-White | — | Similar | |
| 20 | Acne Studios | — | Similar | |
| 21 | Sandro | — | Similar | |
| 22 | Helmut Lang | — | More premium | |
| 23 | Jil Sander | — | Similar | |
| 24 | Nanamica | — | Similar | |
| 25 | Celine Homme | — | Similar | |
| 26 | Ksubi | — | Similar | |
| 27 | Enfants Riches Déprimés | — | Similar |
99%IS is the brand most similar to John Varvatos, with a 90% match. Its use of leather-heavy materials and a gothic punk aesthetic offers a parallel edgy style.
If you're looking for more affordable alternatives, consider brands like Underground England, Affliction, and Iron Fist, all offering mid-range pricing.
Whether 99%IS is better depends on your style preferences. It incorporates more unconventional materials and a defined punk edge, which might appeal to fashion-forward consumers.
John Varvatos is renowned for its edgy menswear, blending classic tailoring with rock 'n' roll elements such as distressed leather jackets and vintage graphic tees.
Consider Amiri, Balmain, and Yves Saint Laurent, all classified within the luxury price segment, offering high-end options with varied emphasis on rock, glamour, and elegance.