John Varvatos is synonymous with a blend of rock 'n' roll edge and sophisticated tailoring, showcasing a unique aesthetic that marries leather and luxe fabrics with clean lines and tailored silhouettes. His collections resonate with a modern sensibility, ideal for those who appreciate both grit and refinement in their wardrobes. Each piece captures a sense of rebellious spirit, making it perfect for evening outings or casual gatherings where elevated style is essential.

In exploring brands that echo Varvatos' ethos, names like Yves Saint Laurent and Allsaints come to mind for their commitment to sleek design and edgy influences. Similarly, Rick Owens and Alexander McQueen embody a fearless attitude, pushing the boundaries of fashion with their innovative craftsmanship. Join us as we delve into a curated list of brands that channel this essence, inviting you to discover styles that captivate and inspire.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
99%IS
Match (%)
Style
$$$
Why Similar?
Rick Owens
Match (%)
Style
$$$$
Why Similar?
Grunge John Orchestra. Explosion (GJO. E)
Match (%)
Style
$$$
Why Similar?
Amiri
Match (%)
Style
$$$
Why Similar?
Balmain
Match (%)
Style
$$$
Why Similar?
Underground England
Match (%)
Style
$$
Why Similar?
Yves Saint Laurent
Match (%)
Style
$$$
Why Similar?
Affliction
Match (%)
Style
$$-$$$
Why Similar?
Givenchy
Match (%)
Style
$$$
Why Similar?
Burberry
Match (%)
Style
$$$$
Why Similar?
Price
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
$$$
High
$$$ (High)
No items found.
Origin
Seoul, South Korea
Made in
Asia
Founded
2012
99%IS is a Korean brand known for its punk-inspired, edgy designs. The brand often uses unconventional materials such as leather, vinyl, and metal to create their unique and bold pieces.
A women wearing a Rick Owens black porterville metro coat

Rick Owens

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Los Angeles, USA
Made in
Italy
Founded
1994

Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.

Grunge John Orchestra. Explosion (GJO. E)

Size Guide
$$$
High
$$$ (High)
Edgy
Punk
Origin
Moscow, Russia
Made in
USA
Founded
2010
Grunge John Orchestra. Explosion (GJO. E) is known for their unique and edgy designs that incorporate elements of grunge and punk rock fashion. Their clothing often features bold graphics, distressed fabrics, and unconventional silhouettes that make a statement.
$$$
High
$$$ (High)
Luxury
Edgy
Origin
Los Angeles, United States
Made in
Asia
Founded
2014
Amiri is a luxury fashion brand known for its edgy and rock-inspired designs. The brand is recognized for its use of high-quality materials, intricate details, and unique embellishments.

Balmain

Size Guide
$$$
High
$$$ (High)
Luxury
Contemporary
Origin
Balmain, Australia
Made in
Europe
Founded
1945
Balmain is a luxury fashion house that is known for its high-end, glamorous and edgy designs. The brand is recognized for its signature use of bold embellishments, intricate detailing, and sharp tailoring, which make its pieces instantly recognizable and coveted by fashion enthusiasts.

Underground England

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
London, England
Made in
England
Founded
2017
Underground England is a British brand that is known for its alternative and rebellious aesthetic. They specialize in producing footwear and clothing that is inspired by punk and rock subcultures.
An image of Yves Saint Laurent brown sl 751 jeanne sunglasses

Yves Saint Laurent

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
Paris, France
Made in
Italy
Founded
1961

Yves Saint Laurent is a luxury fashion house founded in Paris, France and known for its elegant, timeless designs. Expect to see bold colors and patterns, as well as unconventional materials such as leather and fur.

Affliction

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Graphic-forward
Origin
Seal Beach, United States
Made in
USA
Founded
2005
Affliction is a clothing brand that is known for its bold and edgy designs. The brand is often associated with the rock and roll and MMA scenes, and its clothing features intricate graphics and distressed details.
An image of Givenchy red nano voyou ba

Givenchy

Size Guide
$$$
High
$$$ (High)
Creative
Luxury
Origin
Paris, France
Made in
Italy
Founded
1952

Givenchy is known for its elegant and timeless designs, often featuring intricate details and bold prints.

A women wearing a Burberry brown relaxed-fit shearling coat

Burberry

Size Guide
$$$$
Very High
$$$$ (Very High)
Minimalist
Luxury
Origin
Paris, France
Made in
Europe
Founded
1945

Burberry is a luxury fashion brand that is known for their iconic trench coats and checkered pattern, as well as their fashion accessories and fragrances. They have a long history dating back to 1856, and are known for their British heritage and classic designs.

Iron Fist

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Technical
Origin
K'un-Lun, China
Made in
Asia
Founded
1974
Iron Fist is known for its bold and edgy designs that feature dark and macabre imagery. The brand's clothing and accessories often incorporate skulls, skeletons, and other horror-inspired motifs.

Haider Ackermann

Size Guide
$$$$
Very High
$$$$ (Very High)
Contemporary
Origin
Paris, France
Made in
France
Founded
2002

Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.

A women wearing a Balenciaga black activewear sports bra

Balenciaga

Size Guide
$$$
High
$$$ (High)
High-Fashion
Origin
San Sebastian, Spain
Made in
Italy
Founded
1919

Balenciaga is a luxury fashion brand known for its contemporary, innovative designs. Expect a commitment to craftsmanship and attention to detail, with their clothing often characterized by  clean lines, modern silhouettes, and high-quality materials.

A women wearing a TOM FORD beige chasseur jacket

TOM FORD

Size Guide
$$$
High
$$$ (High)
Luxury
Contemporary
Origin
London, England
Made in
Asia
Founded
2005.
Tom Ford is known for its luxurious and sophisticated clothing, accessories, and fragrances. The brand is recognized for its impeccable tailoring, attention to detail, and timeless designs that exude elegance and glamour.
$$$$
Very High
$$$$ (Very High)
Avant-garde
Utilitarian
Origin
Seattle, USA
Made in
Europe
Founded
2019.
Alyx is a fashion brand known for its unique blend of streetwear and high fashion. The brand is known for its innovative designs, use of technical materials, and attention to detail.

The Kooples

Size Guide
$$$
High
$$$ (High)
Classic
Grunge
Origin
Paris, France
Made in
Europe
Founded
2008

The Kooples is a French fashion brand known for its rock and roll inspired line of clothing. Made for a fashion-forward, urban audience with high-quality materials and attention to detail. The Kooples is known for its use of classic, timeless look that are both stylish and practical.

Todd Snyder

Size Guide
$$$
High
$$$ (High)
Contemporary
Premium Basics
Origin
New York, USA
Made in
USA & Asia
Founded
2011

Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail. The brand combines classic American style with contemporary design, offering a range of men's clothing and accessories that are both stylish and practical.

A women wearing a Alexander McQueen black slashed harness midi dress

Alexander McQueen

Size Guide
$$$
High
$$$ (High)
Avant-garde
Edgy
Origin
London, England
Made in
Europe
Founded
1992
Alexander McQueen is a luxury fashion brand known for its avant-garde and dramatic designs. The brand is recognized for its edgy and rebellious aesthetic, often incorporating intricate details and unconventional materials into its pieces.
A women wearing a Off-White black off stamp rib round maxi dress

Off-White

Size Guide
$$$
High
$$$ (High)
Streetwear
High-Fashion
Origin
Milan, Italy
Made in
China
Founded
2012

Off-White is an Italian luxury fashion brand, founded in 2012 by designer Virgil Abloh. It's known for its streetwear-inspired, high-end fashion clothing, which have a distinctive aesthetic that blends luxury with streetwear.

A women wearing a Acne Studios blue delara midi dress

Acne Studios

Size Guide
$$$
High
$$$ (High)
Contemporary
Minimalist
Origin
Stockholm, Sweden
Made in
Italy
Founded
1996

Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

$$$
High
$$$ (High)
High-Fashion
Contemporary
Origin
Paris, France
Made in
Global
Founded
1984

Sandro is a French luxury fashion brand known for its contemporary and sophisticated looks for both men and women. They use high-quality fabrics and give high attention to detail while focusing on delivering a contemporary and timeless style.

A women wearing a Helmut Lang black gusset leather minidress

Helmut Lang

Size Guide
$$$$
Very High
$$$$ (Very High)
High-Fashion
Origin
Austria
Made in
Europe & Asia
Founded
1986

Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.

20 Brands like John Varvatos

Get the best streetwear sales — weekly.

A curated list of real discounts from SSENSE, END., Mr Porter & more. No spam.

You’re in. Thanks for subscribing!
Something went wrong! Please try again
{"pillar":"John Varvatos","rows":[{"name":"99%IS","score":90,"style":"Gothic / Punk","price":"High","whySimilar":"99%IS shares a Gothic/Punk style and utilizes leather-heavy materials. Both brands have a similar price segment and focus on edgy, rock-inspired designs."},{"name":"Rick Owens","score":85,"style":"Avant-garde","price":"Very High","whySimilar":"Both brands embrace a dark aesthetic and use luxurious materials such as leather."},{"name":"Grunge John Orchestra. Explosion (GJO. E)","score":85,"style":"Gothic / Punk","price":"High","whySimilar":"Both brands emphasize a Gothic/Punk style with a dark palette and premium positioning. GJO. E also uses distressed and unconventional fabrics that align with John Varvatos’ aesthetic."},{"name":"Amiri","score":84,"style":"Luxury","price":"High","whySimilar":"Both brands feature a luxury approach with a strong emphasis on edgy, rock-inspired designs."},{"name":"Balmain","score":82,"style":"Luxury","price":"High","whySimilar":"Both brands are known for combining luxury with an edgy flair, appealing to a high-end fashion audience."},{"name":"Underground England","score":80,"style":"Gothic / Punk","price":"Med","whySimilar":"Underground England matches in style and material focus with an emphasis on leather within the Gothic/Punk segment. The brand maintains a rebellious aesthetic similar to John Varvatos."},{"name":"Yves Saint Laurent","score":79,"style":"Luxury","price":"High","whySimilar":"Both brands operate within the luxury segment and focus on tailored, sophisticated designs."},{"name":"Affliction","score":78,"style":"Gothic / Punk","price":"Med-High","whySimilar":"Affliction shares a Gothic/Punk style with dark palettes and bold, edgy design similar to John Varvatos. Its graphic elements align with the rock and roll aesthetic."},{"name":"Givenchy","score":76,"style":"Luxury","price":"High","whySimilar":"Both brands share a luxury market focus and structured tailoring for men's fashion."},{"name":"Burberry","score":75,"style":"Luxury","price":"Very High","whySimilar":"Both offer high-quality tailoring and a luxury experience in menswear."}]}

Frequently Asked Questions

What brand is most similar to John Varvatos?

99%IS is the brand most similar to John Varvatos, with a 90% match. Its use of leather-heavy materials and a gothic punk aesthetic offers a parallel edgy style.

Cheaper alternatives to John Varvatos

If you're looking for more affordable alternatives, consider brands like Underground England, Affliction, and Iron Fist, all offering mid-range pricing.

Is 99%IS better than John Varvatos?

Whether 99%IS is better depends on your style preferences. It incorporates more unconventional materials and a defined punk edge, which might appeal to fashion-forward consumers.

What is John Varvatos known for?

John Varvatos is renowned for its edgy menswear, blending classic tailoring with rock 'n' roll elements such as distressed leather jackets and vintage graphic tees.

Luxury alternatives to John Varvatos

Consider Amiri, Balmain, and Yves Saint Laurent, all classified within the luxury price segment, offering high-end options with varied emphasis on rock, glamour, and elegance.

This list of John Varvatos alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.

View all