Brand profile

F/CE

Japanese travel-driven label pairing technical Cordura backpacks with utilitarian outerwear, building each collection around a country its designers have visited.

TokyoOrigin
MenswearFocus
Gorpcore / OutdoorStyle
$$$Price

4 brands like F/CE like DAIWA PIER39, NIKE ACG, SUICOKE →

A man wearing a F/CE pertex waterproof coat

What to know about F/CE

Bags came first, apparel later

It started in 2010 as Ficouture making feature-heavy backpacks and travel bags; Cordura and ripstop packs, slings, sacoches and pouches are still the core.

Each collection follows a country

The name stands for Functionality, Culture, Exploration, and collections are themed around specific countries the designers have travelled to.

Technical outerwear rounds out the range

Beyond bags you get technical shells and utility vests, plus capsule work like Gramicci by F/CE. and the Autumn/Winter 2025 Nouveau bag line.

Known forOuterwearBags & backpacks

The pieces that define F/CE

Cordura Travel Backpack

The feature-heavy Cordura and ripstop travel backpack is the piece F/CE. built its name on, born from its origins as a bag label.

Explore backpacks →

Sacoche & Pouch

Compact sacoches, slings and pouches translate the brand's Functionality-Culture-Exploration ethos into everyday travel carry.

Explore sacoches →

If you like F/CE

A man wearing a brown DAIWA PIER39 multi-pocket field jacket with black trousers86% match

DAIWA PIER39

$$$Japanese techwearTokyo, Japan

Tokyo tech-outdoor apparel with the same utility framing

What changes: Fishing-derived and more Americana-styled, no bag program

Brand facts

F/CE. is a Japanese label founded in 2010 under the name Ficouture, initially producing feature-heavy backpacks and travel bags before expanding into apparel. The name abbreviates Functionality, Culture, Exploration, and each collection is themed around a specific country the designers have travelled to. Signature products include Cordura and ripstop travel backpacks, slings, sacoches and pouches alongside technical outerwear and utility vests. Recent activity includes the Gramicci by F/CE. capsule and the Nouveau bag range released for Autumn/Winter 2025.

Founded
2010
Origin
Tokyo, Japan
Made in
Japan
Price
$$$
Focus
Menswear
Facts checked
August 2026
Styles
Gorpcore / Outdoor, Techwear, Streetwear

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