Brand profile

FULLCOUNT

Osaka-founded heritage denim brand weaving Zimbabwe-cotton selvedge into vintage-inspired jeans, jackets and loopwheel basics made in Okayama, Japan.

OsakaOrigin
Workwear / HeritageStyle
$$$Price

Similar to Beams Plus, A.P.C., Nudie Jeans

What to know about FULLCOUNT

Zimbabwe cotton is the signature

FULLCOUNT was among the first Japanese mills to weave selvedge denim from long-staple Zimbabwe cotton, which softens faster and fades with slubby, high-contrast texture.

Osaka 5 founding credentials

Founded in 1993 by Mikiharu Tsujita, one of the Osaka 5 makers who started the Japanese movement to reproduce vintage American workwear.

Mid-century 501s, three fits

The core 1101, 1108 and 1103 cuts are modeled on mid-century Levi's 501s in 11.5oz to 15.5oz denim, with Type II jackets, loopwheel tees and knitwear alongside.

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Brand facts

FULLCOUNT & Co. is a Japanese heritage denim label founded by Mikiharu Tsujita, a member of the "Osaka 5" generation that revived vintage American workwear reproduction. The brand was among the first Japanese makers to weave selvedge denim from long-staple Zimbabwe cotton, prized for softness, indigo absorption and slubby, high-contrast fades. Production is centered in Okayama, and the core range spans 11.5oz to 15.5oz fabrics cut into 1101, 1108 and 1103 silhouettes modeled on mid-century Levi's 501s, plus Type II jackets, loopwheel tees and knitwear. Jeans typically retail around $280-$360.

Founded
1993
Origin
Osaka, Japan
Price
$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

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