Brand profile
FULLCOUNT
Osaka-founded heritage denim brand weaving Zimbabwe-cotton selvedge into vintage-inspired jeans, jackets and loopwheel basics made in Okayama, Japan.
OsakaOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price
4 brands like FULLCOUNT like Beams Plus, A.P.C., Nudie Jeans →
What to know about FULLCOUNT
Zimbabwe cotton is the signature
FULLCOUNT was among the first Japanese mills to weave selvedge denim from long-staple Zimbabwe cotton, which softens faster and fades with slubby, high-contrast texture.
Osaka 5 founding credentials
Founded in 1993 by Mikiharu Tsujita, one of the Osaka 5 makers who started the Japanese movement to reproduce vintage American workwear.
Mid-century 501s, three fits
The core 1101, 1108 and 1103 cuts are modeled on mid-century Levi's 501s in 11.5oz to 15.5oz denim, with Type II jackets, loopwheel tees and knitwear alongside.
Looks from FULLCOUNT
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Shop all FULLCOUNT ↗Available atFranklin and Poe · Brooklyn Clothing Co.
If you like FULLCOUNT
78% matchBeams Plus
Tokyo take on vintage Americana, wider than denim
What changes: Ivy/prep breadth and imported fabrics rather than in-house selvedge weaving
73% matchA.P.C.
Raw selvedge five-pockets with Parisian minimalism
What changes: Fashion-house styling and slimmer, cleaner cuts over repro detailing
68% matchNudie Jeans
Denim-first with organic cotton and free repairs
What changes: Scandinavian fits, sustainability focus, no vintage reproduction
67% matchGitman Vintage
Archive-based US shirting made on vintage machinery
What changes: Shirts only, no denim program
Brand facts
FULLCOUNT & Co. is a Japanese heritage denim label founded by Mikiharu Tsujita, a member of the "Osaka 5" generation that revived vintage American workwear reproduction. The brand was among the first Japanese makers to weave selvedge denim from long-staple Zimbabwe cotton, prized for softness, indigo absorption and slubby, high-contrast fades. Production is centered in Okayama, and the core range spans 11.5oz to 15.5oz fabrics cut into 1101, 1108 and 1103 silhouettes modeled on mid-century Levi's 501s, plus Type II jackets, loopwheel tees and knitwear. Jeans typically retail around $280-$360.
- Founded
- 1993
- Origin
- Osaka, Japan
- Price
- $$$
- Typical prices
- Jeans $330–$424 · Jackets $422–$527 · Trousers $268–$309
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary