91% matchRocawear
Rapper-founded logo denim and tees from the same era
What changes: Broader denim-led range, licensed at mass retail rather than DTC only
Brand profile
G-Unit
50 Cent's apparel label, launched in 2003 with Marc Ecko and now an online-only line of logo tees, hoodies and tracksuits.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like G-Unit like Rocawear, FUBU, South Pole →
What to know about G-Unit
Built on a rapper's 2003 launch
Started as 50 Cent's apparel venture with Marc Ecko Enterprises handling marketing and merchandising while he retained ownership; that partnership has since ended.
Y2K throwback is the product
Bold block-letter logos and early-2000s graphics run across T-shirts, hoodies, tracksuits, varsity bombers and sauna suits at low-to-mid prices.
Online-only, tied to 50's ventures
The label now sells direct from its own site alongside signed memorabilia, and Reebok is reissuing the original G-Unit G6 sneaker after two decades.
If you like G-Unit
91% match
89% matchFUBU
Block-logo jerseys and hoodies from 90s hip-hop New York
What changes: Older heritage roots and sports-jersey silhouettes over tracksuits
84% matchSouth Pole
Baggier mass-market take on hip-hop-era graphics
What changes: Denim-heavy and cheaper, no celebrity-brand tie-in
70% matchHoodrich
Current logo-driven hoodie and tracksuit formula, UK side
What changes: Contemporary UK road-rap styling rather than US throwback graphics
Brand facts
G-Unit Brands is Curtis "50 Cent" Jackson's apparel line, launched in 2003 as a joint venture with Marc Ecko Enterprises, which handled marketing and merchandising while the rapper kept ownership. That partnership ended and the label now operates as an online-only store tied to 50 Cent's wider media ventures, selling logo T-shirts, hoodies, tracksuits, varsity bomber jackets, sauna suits and signed memorabilia. The look leans on bold block-letter branding and early-2000s throwback graphics. Reebok is reissuing the original G-Unit G6 sneaker, the pair's first re-release in over two decades.
- Founded
- 2003
- Origin
- New York City, United States
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Athleisure / Sportswear