50 cent wearing a red and white G-unit outfit

G-Unit

$$
StyleStreetwearY2KAthleisure / Sportswear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · New York, United StatesMade in · AsiaFounded · 2003

G-Unit Brands is Curtis "50 Cent" Jackson's apparel line, launched in 2003 as a joint venture with Marc Ecko Enterprises, which handled marketing and merchandising while the rapper kept ownership. That partnership ended and the label now operates as an online-only store tied to 50 Cent's wider media ventures, selling logo T-shirts, hoodies, tracksuits, varsity bomber jackets, sauna suits and signed memorabilia. The look leans on bold block-letter branding and early-2000s throwback graphics. Reebok is reissuing the original G-Unit G6 sneaker, the pair's first re-release in over two decades.

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