Brand profile

Grailed

Grailed is a New York peer-to-peer marketplace for resale menswear, streetwear, designer and vintage pieces, owned by GOAT Group since 2022.

New York CityOrigin
MenswearFocus
StreetwearStyle
$$$Price

6 brands like Grailed like StockX, END. →

The landing page for Grailed website (September, 2023)

What to know about Grailed

A marketplace, not a label

Grailed is a peer-to-peer resale site where individual sellers list menswear, streetwear, designer and vintage pieces, with in-house authentication and an offer system.

Prices run under $100 to four figures

Listings span cheap basics to archive rarities from Supreme, Raf Simons, Rick Owens, Gucci and Balenciaga, so the price tier depends entirely on what you search for.

Owned by GOAT Group since 2022

The Los Angeles sneaker and apparel platform led a $60 million Series B in 2021 and acquired Grailed in 2022, though the site still operates under its own name.

Known forSneakersOuterwear
The landing page for StockX website (September, 2023)88% match

StockX

$$$Sneaker resaleDetroit, United States

Resale marketplace with live bid-ask pricing

What changes: Sneaker/collectible-led and price-driven rather than curated peer-to-peer menswear

The landing page for the END Website (April, 2023)78% match

END.

$$$New-season grailsNewcastle upon Tyne, United Kingdom

Multi-brand retail spanning the same designer-streetwear mix

What changes: First-hand retail at full price, no resale or archive rarities

Brand facts

Grailed is a New York-based peer-to-peer resale marketplace for menswear, streetwear, designer and vintage clothing, founded by Arun Gupta with co-founders Jake Metzger and Julian Connor. Sellers list archive and grail pieces from labels such as Supreme, Raf Simons, Rick Owens, Gucci and Balenciaga, with in-house authentication, offers and a curated feed. Listings span sub-$100 basics to four-figure archive rarities. GOAT Group, the Los Angeles sneaker and apparel platform, invested in a $60 million Series B in 2021 and acquired Grailed in a cash-and-stock deal announced October 2022; the site still runs under its own brand.

Founded
2013
Origin
New York City, United States
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Streetwear, Avant-garde, Minimalist / Contemporary

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