Hawaiian Island Creations
Hawaiian Island Creations (HIC) is a Hawaii surf label and retail chain founded by Kailua brothers Stephen and Jimmy Tsukayama, who started with a small bike and surf shop in 1971. It sells its own logo tees, boardshorts, hats and fleece alongside stocked surf brands, plus surfboards shaped by Eric Arakawa, bodyboards and skate hardgoods. Shops operate across Oahu, Maui and Hawaii Island, with the Kailua store housing corporate offices and distribution. Sponsored riders have included Andy Irons, Kelia Moniz and Josh Moniz.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to relaxed pullover fleece | regular | Stick with your usual size; size up only if you layer over tees and want extra room. | low |
| T-shirts & graphic tees | true to size | regular, straight body — not slim, not deliberately boxy | regular to slightly long | Take your normal size, or size up if you prefer a looser drape or want room for shrinkage. | low |
Does Hawaiian Island Creations run big or small?
Hawaiian Island Creations fits true to size. Order your usual US size; size up only if you want the loose, layered surf look or expect some shrinkage in cotton tees. HIC's own-label pieces are generally reported to fit like standard US surf-shop sizing — a regular, slightly relaxed cut that most people find true to size, with basic cotton tees prone to a little shrinkage after hot washes.
How does Hawaiian Island Creations fit?
HIC's own-label pieces are generally reported to fit like standard US surf-shop sizing — a regular, slightly relaxed cut that most people find true to size, with basic cotton tees prone to a little shrinkage after hot washes. Overall shape: regular, classic surf-shop cut — straight through the body rather than slim or fashion-cropped.
How do Hawaiian Island Creations hoodies & sweatshirts fit?
Hawaiian Island Creations hoodies & sweatshirts fits true to size. Stick with your usual size; size up only if you layer over tees and want extra room. Shape: regular to relaxed pullover fleece.
How do Hawaiian Island Creations t-shirts & graphic tees fit?
Hawaiian Island Creations t-shirts & graphic tees fits true to size. Take your normal size, or size up if you prefer a looser drape or want room for shrinkage. Shape: regular, straight body — not slim, not deliberately boxy.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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