83% matchHurley
Same boardshort-and-tee surf staples, bigger name
What changes: Global performance brand, no shops or board shaping
Brand profile
Hawaiian Island Creations
Hawaii surf brand and retail chain founded in 1971, selling logo apparel, Eric Arakawa-shaped surfboards and hardgoods across Oahu, Maui and Hawaii Island.
KailuaOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Hawaiian Island Creations like Hurley, Billabong, Rip Curl →
What to know about Hawaiian Island Creations
A surf shop that became a label
HIC started as a small Kailua bike and surf shop in 1971 and still runs stores across Oahu, Maui and Hawaii Island alongside its own clothing line.
Logo basics, priced accessibly
The in-house range is mostly logo tees, boardshorts, hats and fleece at low-to-mid prices, sold next to the surf brands the shops stock.
Hardgoods back up the apparel
The stores also carry surfboards shaped by Eric Arakawa, bodyboards and skate gear, and HIC has sponsored riders including Andy Irons and Kelia Moniz.
How Hawaiian Island Creations fits
Overall fit
true to size
HIC's own-label pieces are generally reported to fit like standard US surf-shop sizing — a regular, slightly relaxed cut that most people find true to size, with basic cotton tees prone to a little shrinkage after hot washes.
Tip: Order your usual US size; size up only if you want the loose, layered surf look or expect some shrinkage in cotton tees.
Low confidence · based on 3 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular to relaxed pullover fleece | Stick with your usual size; size up only if you layer over tees and want extra room. |
| T-shirts & graphic tees | true to size | regular, straight body — not slim, not deliberately boxy | Take your normal size, or size up if you prefer a looser drape or want room for shrinkage. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Hawaiian Island Creations
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What changes: Australian wholesale giant rather than local retail chain
78% matchRip Curl
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What changes: Technical water gear, not logo-shop lifestyle apparel
74% matchVolcom
Skate and snow crossover on the same graphic-tee base
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Hawaiian Island Creations fit questions
Does Hawaiian Island Creations run big or small?
Hawaiian Island Creations fits true to size. Order your usual US size; size up only if you want the loose, layered surf look or expect some shrinkage in cotton tees. HIC's own-label pieces are generally reported to fit like standard US surf-shop sizing — a regular, slightly relaxed cut that most people find true to size, with basic cotton tees prone to a little shrinkage after hot washes.
How does Hawaiian Island Creations fit?
HIC's own-label pieces are generally reported to fit like standard US surf-shop sizing — a regular, slightly relaxed cut that most people find true to size, with basic cotton tees prone to a little shrinkage after hot washes. Overall shape: regular, classic surf-shop cut — straight through the body rather than slim or fashion-cropped.
How do Hawaiian Island Creations hoodies & sweatshirts fit?
Hawaiian Island Creations hoodies & sweatshirts fits true to size. Stick with your usual size; size up only if you layer over tees and want extra room. Shape: regular to relaxed pullover fleece.
How do Hawaiian Island Creations t-shirts & graphic tees fit?
Hawaiian Island Creations t-shirts & graphic tees fits true to size. Take your normal size, or size up if you prefer a looser drape or want room for shrinkage. Shape: regular, straight body — not slim, not deliberately boxy.
Brand facts
Hawaiian Island Creations (HIC) is a Hawaii surf label and retail chain founded by Kailua brothers Stephen and Jimmy Tsukayama, who started with a small bike and surf shop in 1971. It sells its own logo tees, boardshorts, hats and fleece alongside stocked surf brands, plus surfboards shaped by Eric Arakawa, bodyboards and skate hardgoods. Shops operate across Oahu, Maui and Hawaii Island, with the Kailua store housing corporate offices and distribution. Sponsored riders have included Andy Irons, Kelia Moniz and Josh Moniz.
- Founded
- 1971
- Origin
- Kailua, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Athleisure / Sportswear