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Two women wearing Heaven by Marc Jacobs looks — a red and pink striped graphic knit over a pleated skirt with platform boots, and a gold floral slip dress over an olive polo — standing on a graffiti-covered street

Heaven by Marc Jacobs

$$$
StyleY2KPunk / Grunge / Goth
Origin · New York, United StatesFounded · 2020

Heaven by Marc Jacobs is the youth-focused diffusion line Marc Jacobs launched in 2020, developed with special projects director Ava Nirui. It recontextualises 90s grunge, rave and Y2K subculture references across graphic baby tees, distressed knitwear, babydoll dresses, leather, platform footwear, silver jewellery and cult ephemera like zines and CDs, alongside collaborations with Dr. Martens, Sandy Liang and Bladee. Nirui exited in January 2026. In May 2026 LVMH agreed to sell the Marc Jacobs brand to WHP Global and G-III Apparel Group, pending regulatory approval.

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