Brand profile
HERILL
Tokyo unisex label pairing archival silhouettes with custom Japanese mill fabrics like cashmere, Suvin cotton and natural indigo.
TokyoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like HERILL like Auralee, stein, Nanamica →
What to know about HERILL
Fabric is developed, not bought
HERILL commissions custom cloth from long-established Japanese mills — cashmere knits, Suvin cotton, natural indigo dyeing, ripstop — and sews the garments domestically.
Archival shapes, no visible branding
The line is unisex basics with archival-leaning silhouettes, built for quiet-luxury dressing rather than seasonal statements.
Mill-grade materials at $150–500
Prices sit in the mid-to-high range rather than true luxury, and the label is carried by shops like HAVEN, Namu Shop and Canoe Club.
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If you like HERILL
92% matchAuralee
Tokyo peer built on custom Japanese mill fabrics
What changes: Softer, more luxe-minimal and pricier
82% matchstein
Genderless Tokyo minimalism in unusual mill textiles
What changes: More conceptual, sharper tailoring than archival workwear
74% matchNanamica
Tokyo craft with technical outdoor construction
What changes: GORE-TEX outerwear focus over heritage naturals
73% matchOur Legacy
Custom fabric development, reworked archival staples
What changes: Swedish, more fashion-forward and trend-driven
Brand facts
HERILL is a Japanese unisex label launched for Autumn/Winter 2019 by designer Hiroyuki (Yuyuki) Oshima, a Bunka Fashion College graduate who worked for designer brands and select-shop buying teams before starting the line. The name fuses "Heritage" and "Will," signalling inherited craft carried forward. HERILL develops custom fabrics with long-established Japanese mills — cashmere knits, Suvin cotton, natural indigo dyeing, ripstop — and makes garments domestically. Silhouettes are archival-leaning, quietly luxurious basics. Stocked internationally by HAVEN, Namu Shop and Canoe Club, with typical prices around $150–500.
- Founded
- 2019
- Origin
- Tokyo, Japan
- Price
- $$$
- Typical prices
- Trousers $483–$525 · Shirts $435–$495
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury