{"pillar":"Umbro","rows":[{"name":"Adidas","score":88,"style":"Athleisure","price":"Med","whySimilar":"Both brands share a focus on colorful designs and relaxed silhouettes ideal for athleisure wear."},{"name":"Adidas","score":88,"style":"Athleisure","price":"Med","whySimilar":"Adidas and Umbro share a strong focus on athleisure with a similar colorful palette and a consistent mid-range market approach."},{"name":"Nike","score":86,"style":"Athleisure","price":"Med","whySimilar":"Shares Umbro's commitment to athletic performance with a colorful palette and similar price segment."},{"name":"Puma","score":84,"style":"Athleisure","price":"Med","whySimilar":"Puma and Umbro closely align with their athleisure style and colorful, contemporary offering within the same price segment."},{"name":"Puma","score":82,"style":"Athleisure","price":"Med-High","whySimilar":"Both Umbro and Puma produce stylish athleisure wear aimed at athletic performance."},{"name":"Nike","score":80,"style":"Athleisure","price":"Med","whySimilar":"Both brands are well-known for their innovative technologies and focus on performance-oriented athleisure."},{"name":"Under Armour","score":80,"style":"Athleisure","price":"Med","whySimilar":"Both brands share emphasis on performance with a colorful palette and mid-range pricing."},{"name":"Reebok","score":78,"style":"Athleisure","price":"Med-High","whySimilar":"Both focus on athletic apparel designed for comfort and performance, with colorful aesthetics."},{"name":"Gymshark","score":78,"style":"Athleisure","price":"Med","whySimilar":"Shares athleisure style and relaxed fit with mid-range pricing, appealing to a younger demographic."},{"name":"Diadora","score":75,"style":"Athleisure","price":"Med","whySimilar":"Both brands create colorful, high-quality athleisure wear ideal for active lifestyles."}]}