Brand profile

Umbro

British football brand founded in 1924, known for its double-diamond logo, replica kits and Drill tops, now run through licensees under Iconix.

WilmslowOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price

21 brands like Umbro like Diadora, Adidas, Puma →

A man wearing a Umbro slacks and striped short-sleeve shirtUmbro — Men's Panelled Raglan Shirt in Baritone Blue/Brilliant White/Blue Fog, Size XX-LargeUmbro — Men's Cargo Pants in Black, Size X-Large

What to know about Umbro

Football kit heritage, worn off-pitch

Founded in Cheshire in 1924, Umbro built its name on replica kits, Drill training tops and teamwear that terrace and streetwear crowds adopted.

A licensed trademark, not one factory

Nike sold the brand to Iconix in 2012 for $225 million, and it now runs mainly through licensees in over 100 countries, so product varies by market.

Double diamond does the work

The logo is the recognition point, applied most often to shorts and t-shirts at accessible sportswear prices rather than technical performance gear.

Known forShortsT-shirts & graphic tees

The pieces that define Umbro

Shop Umbro →
Umbro — Drill Top

Drill Top

The Drill training top is Umbro's most recognisable garment, a football-training staple that crossed over into terrace and streetwear wardrobes.

4 live now · from $58

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Umbro — Double Diamond Logo Wear

Double Diamond Logo Wear

The double-diamond logo is the brand's defining mark, carried across its teamwear and casual pieces since 1924.

6 live now · from $19

Explore Double Diamond Logo Wear →
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How Umbro fits

Overall fit

true to size

Umbro sportswear is generally reported to run true to size with a regular, slightly athletic cut, though fit can vary between licensees and product lines.

Tip: Order your usual size for a standard fit, or size up if you want a roomier terrace/streetwear look.

true to sizeregular fitathletic cutsize up for baggy look

Medium confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizeregular to slightly relaxedStick with your usual size, or go up one for layering and an oversized feel.
Jacketstrue to sizeregular, sportyOrder your normal size; consider sizing up if wearing over hoodies.
T-shirts & graphic teestrue to sizeregularTake your normal size; size up if you prefer a looser retro fit.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Umbro fit questions

Does Umbro run big or small?

Umbro fits true to size. Order your usual size for a standard fit, or size up if you want a roomier terrace/streetwear look. Umbro sportswear is generally reported to run true to size with a regular, slightly athletic cut, though fit can vary between licensees and product lines.

How does Umbro fit?

Umbro sportswear is generally reported to run true to size with a regular, slightly athletic cut, though fit can vary between licensees and product lines. Overall shape: regular, athletic-leaning.

How do Umbro hoodies & sweatshirts fit?

Umbro hoodies & sweatshirts fits true to size. Stick with your usual size, or go up one for layering and an oversized feel. Shape: regular to slightly relaxed.

How do Umbro jackets fit?

Umbro jackets fits true to size. Order your normal size; consider sizing up if wearing over hoodies. Shape: regular, sporty.

How do Umbro t-shirts & graphic tees fit?

Umbro t-shirts & graphic tees fits true to size. Take your normal size; size up if you prefer a looser retro fit. Shape: regular.

Brand facts

Umbro is a British football brand founded in 1924 in Wilmslow, Cheshire, known for its double-diamond logo, replica kits, Drill training tops and terrace-leaning teamwear that circulates widely in streetwear. Nike sold the trademark to Iconix Brand Group in 2012 for $225 million, and the label now operates mainly through licensees across more than 100 countries. Castore holds an exclusive Umbro Professional Team Sports sub-licence covering the UK, Germany, Benelux and other European markets, and supplies Umbro-branded kit to Rangers from the 2025-26 season.

Founded
1924
Origin
Wilmslow, United Kingdom
Made in
China, Vietnam, Thailand
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Athleisure / Sportswear, Streetwear, Y2K

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