92% matchUmbro
Double-diamond football kit heritage, terrace tops
What changes: British football-only focus, no handball or sandal-shoe lines
Brand profile
hummel
Danish 1923 sportswear brand known for chevron-striped football and handball kits, archive tracksuits and the HIVE sneaker line.
AarhusOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
4 brands like hummel like Umbro, Puma, Reebok →
What to know about hummel
hummel is a Danish sportswear label founded in 1923 in Hamburg, Germany by Albrecht and Ludwig Messmer, now headquartered on the Aarhus docks and owned by Christian Stadil's Thornico Group, which bought the company in 1999. Its chevron-striped kit heritage spans football and handball teamwear, national federations and clubs, alongside lifestyle lines hummel Sport Style and the sneaker-focused hummel HIVE, plus sibling brands Newline and HALO. Archive tracksuits, retro jerseys and terrace-ready trainers anchor the streetwear-facing offer.
If you like hummel
92% match
82% matchPuma
Bigger-budget football pedigree with archive sneakers
What changes: Global scale, much broader running/motorsport range
76% matchReebok
Archive court classics over pitch heritage
What changes: US lifestyle-sneaker led, little teamwear presence
62% matchUnder Armour
Performance-first teamwear, no vintage archive
What changes: Technical compression focus, no retro or terrace styling
Brand facts
- Founded
- 1923
- Origin
- Aarhus, Denmark
- Price
- $$
- Focus
- Unisex
- Styles
- Athleisure / Sportswear, Streetwear