Brand profile

Jeanerica

Swedish denim house making minimalist, sustainably produced five-pocket jeans and everyday essentials for men and women.

StockholmOrigin
Minimalist / ContemporaryStyle
$$$Price

Similar to A.P.C., NN07, Norse Projects

A man wearing a dark checked Jeanerica jacket over a grey polo with blue jeans

What to know about Jeanerica

Founders came from Acne and H&M

Jonas Clason and Lena Patriksson Keller started the label in 2017 after careers at H&M, Acne Studios and Whyred, and the product reflects that industry background.

American shapes, Scandinavian restraint

The cuts are standard five-pocket archetypes, but stripped of logos and loud hardware, with washes doing the work instead of detailing.

Rigid, certified cotton over stretch

The line leans on rigid and organic-cotton denim, made by a small set of long-term mills and factories in Europe and Turkey.

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Brand facts

Jeanerica is a Stockholm-based denim house founded in 2017 by Jonas Clason and Lena Patriksson Keller, industry veterans previously linked to H&M, Acne Studios and Whyred. The men's and women's line applies Scandinavian minimalism to archetypal American five-pocket shapes, favoring rigid and organic-cotton fabrics, restrained hardware and considered washes over logos. Production runs through a small group of long-term partners in Europe and Turkey using certified materials. The brand sells direct, through two Stockholm stores, and via retailers including SSENSE and END.

Founded
2017
Origin
Stockholm, Sweden
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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