91% matchMads Norgaard
Both brands share a strong minimalist aesthetic with contemporary design elements.

Norse Projects is a Copenhagen label that began in 2004 as a retail shop and gallery before launching its own menswear line in 2009 and womenswear in 2015. Under creative director Tobia Sloth it blends streetwear, classic workwear and Scandinavian minimalism across seasonal collections — clean-silhouette shirting, knitwear and technical outerwear in GORE-TEX, alongside collaborations such as Barbour. Stocked at SSENSE, END. and other major retailers through FW26.
91% matchBoth brands share a strong minimalist aesthetic with contemporary design elements.
90% matchBoth embrace contemporary design with a relaxed silhouette and a neutral color palette.
85% matchBoth brands cherish minimalism and use high-quality, premium materials.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder tendency on heavier loopback styles | regular | Consider your usual size for a relaxed look or one down if you want it fitted. | medium |
| Shirts & overshirts | slightly large | regular to relaxed, generous through chest and armhole | regular, tuckable | Many find sizing down gives a cleaner fit, especially in oxford and overshirt styles. | medium |
| Trousers & pants | true to size | regular with a straight or lightly tapered leg | regular, occasionally long enough to need hemming | Order your measured waist size; expect a straight rather than skinny leg. | medium |
| Jeans & denim | true to size | regular straight or slim-straight depending on model | regular to long inseam | Stick with your usual denim waist and check the specific model for taper. | low |
| Jackets | slightly large | regular to relaxed, cut with layering room | regular, some styles hit at the hip | Take your usual size if you layer knitwear underneath, otherwise size down. | medium |
| T-shirts & graphic tees | true to size | regular to slightly boxy, straight through the body | regular, sometimes a touch long in the body | Take your normal size; size down only if you dislike a slightly boxy chest and sleeve. | medium |
Norse Projects fits true to size. Buy your usual size in most pieces, but consider sizing down if you want a trim fit in the more relaxed shirts and outerwear. Most shoppers report Norse Projects fits close to true to size with a fairly generous, straight-cut silhouette rather than a slim one, so the same size feels roomier than typical slim-fit brands.
Most shoppers report Norse Projects fits close to true to size with a fairly generous, straight-cut silhouette rather than a slim one, so the same size feels roomier than typical slim-fit brands. Overall shape: regular to relaxed with a clean Scandinavian cut.
Norse Projects hoodies & sweatshirts fits slightly large. Consider your usual size for a relaxed look or one down if you want it fitted. Shape: relaxed, dropped-shoulder tendency on heavier loopback styles.
Norse Projects shirts & overshirts fits slightly large. Many find sizing down gives a cleaner fit, especially in oxford and overshirt styles. Shape: regular to relaxed, generous through chest and armhole.
Norse Projects trousers & pants fits true to size. Order your measured waist size; expect a straight rather than skinny leg. Shape: regular with a straight or lightly tapered leg.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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