74% matchMA.Strum
Terrace-casual lineage via Massimo Osti military outerwear
What changes: Technical outerwear focus, no retro football graphics or knitwear
Brand profile
Lack of Guidance
Amsterdam label merging 1990s football nostalgia with contemporary sportswear, known for knitwear, track jackets and retro scarves.
AmsterdamOrigin
MenswearFocus
StreetwearStyle
$$$Price
4 brands like Lack of Guidance like MA.Strum, Entire Studios, m+rc noir →
What to know about Lack of Guidance
Nineties football, not football merch
The whole range is built from 1990s football nostalgia — track and warm-up jackets, retro scarves, polos — with club-style branding kept small and muted.
Outerwear carries the collection
Jackets and outerwear are the core, sitting between streetwear and minimalist sportswear rather than loud graphics, with knitwear and tees filling out the rest.
Football brands take it seriously
Since 2016 the Amsterdam label has worked with Mitre, ASICS on a shoe referencing Japan's 1998 goalkeeper kit, and New Balance, and opened its own store in 2021.
If you like Lack of Guidance
74% match
70% matchEntire Studios
Same elevated sportswear silhouettes, louder LA colour
What changes: Fashion-led oversizing rather than football-archive references
66% matchm+rc noir
Drop-driven European streetwear with restrained logo play
What changes: Cargo/utility streetwear rather than knit and track pieces
64% matchCold Laundry
Muted everyday knits and sweats, quieter branding
What changes: Minimalist staples with no nostalgic or sport references
Brand facts
Lack of Guidance is an Amsterdam label founded in 2016 by Akaar Amin and Rens van Strien, built on 1990s football nostalgia translated into contemporary sportswear. Its range runs to knitted jumpers, track and warm-up jackets, retro scarves, polos and graphic tees in muted tones with restrained club-style branding. The brand opened its first permanent Amsterdam store in 2021 and has worked with British football maker Mitre, ASICS on a sneaker referencing Japan's 1998 goalkeeper kit, and New Balance on the "Around the World" collection.
- Founded
- 2016
- Origin
- Amsterdam, Netherlands
- Price
- $$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Minimalist / Contemporary, Techwear