Brand profile

Lauren Manoogian

Independent American label making minimalist hand-knitted alpaca and natural-fiber knitwear, outerwear and bags crafted in Peru.

New YorkOrigin

Minimalist / ContemporaryStyle

$$$$Price

Similar to LEMAIRE, Auralee, Margaret Howell →

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What to know about Lauren Manoogian

Peruvian workshops make everything

Pieces are hand-knitted and hand-loomed by artisan workshops in Peru, in baby alpaca, suri alpaca, merino and pima cotton — that labor is where the high prices sit.

Colour stays undyed or barely dyed

The palette is muted and built on natural, undyed and low-impact-dyed fibers, so garments read as texture and tone rather than pattern or contrast.

Cut is loose and unfinished-looking

Expect oversized, unstructured shapes with dropped shoulders and rolled or rib-knit edges across knitwear, outerwear and wide-leg trousers.

StyleMinimalist / Contemporary Quiet luxury

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Brand facts

Lauren Manoogian is an American designer label founded in 2010 by its namesake designer, launched with a pair of sweaters and built around hand-knitted and hand-loomed natural-fiber pieces produced by artisan workshops in Peru. Collections center on baby alpaca, suri alpaca, merino wool, and pima cotton knitwear, plus outerwear, wide-leg trousers, and leather and woven bags in muted, undyed and low-impact-dyed palettes. Silhouettes are oversized and unstructured, with rolled or rib-knit edges and dropped shoulders. The independently run brand shows in Paris and sells through SSENSE and international boutiques, including SSENSE-exclusive styles.

Founded: 2010
Origin: New York, United States
Price: $$$$
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury

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