Brand profile

Lotto

Italian sportswear label founded in 1973, known for football boots and heritage tennis sneakers; trademarks owned by WHP Global since 2021.

MontebellunaOrigin

UnisexFocus

Athleisure / SportswearStyle

$$Price

4 brands like Lotto like Kappa, Fila, Umbro →

What to know about Lotto

Still a working sports brand

The range runs to football boots, tennis and padel shoes and running kit, so lifestyle sneakers sit next to gear built for actual pitches and courts.

Montebelluna since 1973

Founded by the Caberlotto family in the Montebelluna footwear district near Treviso, which is still the company's base.

Reissues drive the fashion side

Heritage tennis silhouettes brought back for lifestyle buyers are what the Y2K and streetwear crowd shops, alongside football lines like Stadio.

Known forSneakersFootwear

StyleAthleisure / Sportswear Streetwear Y2K

If you like Lotto

Kappa

$$Terrace sportswearTurin, Italy

Italian football heritage, logo-tape terrace staples

What changes: Stronger tracksuit/streetwear pull than court sneakers

Shop Kappa 17 brands like Kappa →

Fila

$$Retro tennisBiella, Italy

Italian retro tennis codes with bolder logo play

What changes: Broader lifestyle apparel, chunkier sneaker output

Shop Fila 19 brands like Fila →

Umbro

$$Football heritageWilmslow, United Kingdom

Football-kit heritage rather than court crossover

What changes: Almost no tennis or lifestyle sneaker line

Shop Umbro 21 brands like Umbro →

Puma

$$Retro sneakersHerzogenaurach, Germany

Same boot-plus-retro-sneaker mix at global scale

What changes: Far bigger range, motorsport and fashion collabs

Shop Puma 24 brands like Puma →

Brand facts

Lotto Sport Italia makes football boots, tennis and padel shoes, running gear and sportswear. The Caberlotto family started it in 1973 in the Montebelluna footwear district near Treviso, still its base. Its logo of overlapping tennis and football pitches dates from the outset. Football lines such as Stadio sit alongside reissued heritage tennis silhouettes aimed at lifestyle buyers. New York brand-management firm WHP Global bought the global trademarks in 2021; CEO Andrea Tomat's team runs the business, with regional licensees covering markets including India, Australia and North America.

Founded: 1973
Origin: Montebelluna, Italy
Price: $$
Focus: Unisex
Facts checked: September 2026
Styles: Athleisure / Sportswear, Streetwear, Y2K

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