80% matchUnion Los Angeles
Japanese-streetwear curation with in-house military nods
What changes: Boutique-first with broad multi-brand buy and Nike collabs
Brand profile
Madness
Hong Kong streetwear label founded in 2014 by actor Shawn Yue, built on military and workwear references and Japanese-leaning collaborations.
Hong KongOrigin
UnisexFocus
StreetwearStyle
$$$Price
3 brands like Madness like Union Los Angeles, Woaw Store, Notre Shop →
What to know about Madness
Built by a Hong Kong actor
Founded in June 2014 by actor, singer and former model Shawn Yue, who also runs the earlier collaboration imprint COMMON SENSE.
Military and workwear source material
The range runs to field and coach jackets, cargo pants, caps and logo tees in muted utilitarian colours, with tees and hoodies the volume pieces.
Collaborations made the name
Its following grew through work with NEIGHBORHOOD, Carhartt WIP, HUF and retaW, though the label has also drawn repeated design-plagiarism accusations.
If you like Madness
80% match
76% matchWoaw Store
Hong Kong scene peer stocking the same collab labels
What changes: Retailer/concept store, not a design-led label
62% matchNotre Shop
Boutique in-house line built on sneaker collab energy
What changes: Designer-leaning buy, less military reference
Brand facts
MADNESS is a Hong Kong streetwear label founded in June 2014 by actor, singer and former model Shawn Yue, who also runs the earlier collaboration imprint COMMON SENSE. Its output leans on military and workwear references: field and coach jackets, cargo pants, caps and logo tees in muted, utilitarian palettes. The brand built its following through collaborations with NEIGHBORHOOD, Carhartt WIP, HUF and retaW, selling via Hong Kong retail and its own web store. Its Beijing Sanlitun flagship closed in 2023, and the label has faced repeated design-plagiarism accusations.
- Founded
- 2014
- Origin
- Hong Kong
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Workwear / Heritage, Minimalist / Contemporary