88% matchInsight
Antipodean surf-skate label with art-led tee graphics
What changes: More art/print-driven and fashion-leaning than fleece-led basics
Brand profile
RPM is a New Zealand surf-and-skate lifestyle label founded in 1994, making casual men's and women's fleece, tees, denim and swim.
4 brands like RPM like Insight, PacSun, WeSC →

RPM is a New Zealand surf, skate and street lifestyle label founded in 1994, producing men's and women's apparel. The range centres on fleece hoodies and crews, graphic and relaxed-fit tees, track pants, denim, outerwear, swimwear and caps, with logo branding and a casual, beach-town aesthetic. It sells through rpm.co.nz and independent New Zealand stockists including Mode and Spoilt Boutique. Collections run on seasonal drops rather than runway cycles, and prices sit in an accessible mid-market range.
88% matchAntipodean surf-skate label with art-led tee graphics
What changes: More art/print-driven and fashion-leaning than fleece-led basics
75% matchCalifornia beach-town graphics and fleece at chain scale
What changes: Multi-brand teen retailer rather than a single label
72% matchSkate- and music-rooted hoodies with logo branding
What changes: European streetwear styling, less beach/surf DNA
66% matchSkate-meets-hip-hop graphic fleece and denim
What changes: Heavier hip-hop influence and bolder branding