78% matchLazy Oaf
Cartoon-graphic capsules with the same playful surrealism
What changes: London womenswear-leaning, no tech-accessory collabs
Brand profile
Melting Sadness
Chinese streetwear label known for cartoon-mascot graphics and collaborations with Casio G-Shock and CASETiFY.
NanjingOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like Melting Sadness like Lazy Oaf, Kaws, Ice Cream →
What to know about Melting Sadness
Cartoon mascots do the talking
Design runs on character graphics, distorted type and surreal illustration printed on hoodies, tees and knitwear — not on cut or tailoring.
Sold in capsule drops
Collections arrive as seasonal capsule releases rather than continuous ranges, so specific graphics come and go quickly.
It licenses beyond clothing
Melting Sadness has made limited Casio G-Shock DW-5600, DW-6900 and Baby-G BA-110 watches, and appears as a licensed artist on CASETiFY accessories.
If you like Melting Sadness
Brand facts
Melting Sadness is a Chinese streetwear label built around graphic-led, character-driven design rather than tailoring. Its output centres on hoodies, tees, knitwear and outerwear carrying cartoon mascots, distorted typography and surreal illustrated motifs, released in seasonal capsule drops. The brand works regularly outside apparel: it has produced limited Casio G-Shock DW-5600, DW-6900 and Baby-G BA-110 watches, and appears as a licensed artist collaborator on CASETiFY tech accessories. Coverage sits mainly in streetwear media including Hypebeast and Jing Daily.
- Founded
- 2013
- Origin
- Nanjing, China
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Skatewear