Melting Sadness
Melting Sadness is a Chinese streetwear label built around graphic-led, character-driven design rather than tailoring. Its output centres on hoodies, tees, knitwear and outerwear carrying cartoon mascots, distorted typography and surreal illustrated motifs, released in seasonal capsule drops. The brand works regularly outside apparel: it has produced limited Casio G-Shock DW-5600, DW-6900 and Baby-G BA-110 watches, and appears as a licensed artist collaborator on CASETiFY tech accessories. Coverage sits mainly in streetwear media including Hypebeast and Jing Daily.
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