86% matchBrand profile
Miss Sixty
Italian womenswear label from 1991, famed for Y2K low-rise denim and now relaunched with Bella Hadid campaigns and a KNWLS collaboration.
MilanOrigin
Y2KStyle
$$$Price
What to know about Miss Sixty
Denim drafted for women's bodies
Founded in Milan in 1991 on jeans cut specifically for women rather than downsized men's five-pockets, which set the fit and the body-conscious line.
It defined the low-rise era
Its early-2000s low-rise, body-conscious jeans are what the label is remembered for, and the current Y2K revival is what brought it back into circulation.
New owners, deliberate relaunch
Sold in 2012 to Crescent HydePark after Sixty Group's collapse, it reopened across Europe and the US with a March 2025 Milan flagship, a Bella Hadid campaign and a KNWLS collaboration.
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Brand facts
Miss Sixty is an Italian womenswear label founded in 1991 by designer Wicky Hassan and partner Renato Rossi under Sixty Group, built on denim cut specifically for women rather than resized men's five-pockets. It defined early-2000s low-rise, body-conscious jeans before its parent group's financial collapse and 2012 sale to Asian investor Crescent HydePark. Riding Y2K nostalgia, the brand relaunched across Europe and the US, opened a Milan flagship in March 2025, fronted a Bella Hadid campaign, and collaborated with London label KNWLS on denim, leather and knitwear.
- Founded
- 1991
- Origin
- Milan, Italy
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Y2K, Punk / Grunge / Goth
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