86% matchDiesel
Italian denim house with the same club-ready jean DNA
What changes: Far broader range and a Glenn Martens art-direction edge
Brand profile
Miss Sixty
Italian womenswear label from 1991, famed for Y2K low-rise denim and now relaunched with Bella Hadid campaigns and a KNWLS collaboration.
MilanOrigin
UnisexFocus
Y2KStyle
$$$Price
What to know about Miss Sixty
Miss Sixty is an Italian womenswear label founded in 1991 by designer Wicky Hassan and partner Renato Rossi under Sixty Group, built on denim cut specifically for women rather than resized men's five-pockets. It defined early-2000s low-rise, body-conscious jeans before its parent group's financial collapse and 2012 sale to Asian investor Crescent HydePark. Riding Y2K nostalgia, the brand relaunched across Europe and the US, opened a Milan flagship in March 2025, fronted a Bella Hadid campaign, and collaborated with London label KNWLS on denim, leather and knitwear.
If you like Miss Sixty
86% match
83% matchI Am Gia
Pure Y2K going-out wear, cutouts and low-rise
What changes: Cheaper, trend-fast, not a denim specialist
78% matchDsquared2
Milan's other provocative, body-conscious denim label
What changes: Higher price, heavy logo luxury and menswear focus
74% matchHeaven by Marc Jacobs
Y2K and rave nostalgia played for Gen-Z graphics
What changes: Graphic-led collectibles rather than fit-driven jeans
Brand facts
- Founded
- 1991
- Origin
- Milan, Italy
- Price
- $$$
- Focus
- Unisex
- Styles
- Y2K, Punk / Grunge / Goth