Molly Goddard

Molly Goddard is a London womenswear label founded in 2014 by the Central Saint Martins graduate of the same name. It is built on hand-smocking, shirring and fabric manipulation, producing voluminous tulle dresses, gingham and taffeta pieces, knitwear, shirting, bridal and accessories, often in candy and neon palettes worn with a deliberately scruffy British edge. The independently owned brand shows on the official London Fashion Week schedule, sells through Dover Street Market, Net-a-Porter and its own site, with signature dresses typically £600–1,500.