Brand profile
Napapijri
Italian outerwear brand owned by VF Corporation since 2004, known for its Skidoo anorak, Rainforest jacket and waxed-canvas Bering travel bags.
AostaOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$Price
31 brands like Napapijri like The North Face, Helly Hansen, Stone Island →
What to know about Napapijri
Two jackets carry the brand
The Skidoo anorak, with its front pouch and zip, and the Rainforest jacket are the pieces the label is built on; everything else orbits them.
Italian label, Nordic costume
Founded in Aosta and named after napapiiri, Finnish for Arctic Circle, with a Norwegian flag logo — polar exploration as styling, not as heritage.
Corporate owner, outdoor shelf
VF Corporation has owned it since 2004 and runs it from Switzerland alongside its outdoor brands; VF took a $30.7m goodwill impairment on it in fiscal 2026.
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How Napapijri fits
Overall fit
true to size
Napapijri generally fits true to size with a slightly relaxed European casual cut, though heavier outerwear can feel snug over thick layers.
Tip: Order your usual size; size up if you want room to layer under jackets.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular, casual | Stick with your usual size for a standard casual fit. |
| Shirts & overshirts | true to size | regular | Order your normal size for a standard casual fit. |
| Jackets | true to size | regular to relaxed, outdoor-oriented | Take your normal size, but consider sizing up if layering a heavy midlayer underneath. |
| T-shirts & graphic tees | slightly large | regular to boxy | Size down if you prefer a slimmer, closer fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Napapijri
See all 31 brands like Napapijri →
84% matchThe North Face
Same VF stable, logo-led lifestyle down and fleece
What changes: Bigger technical range and far wider distribution
76% matchHelly Hansen
Nordic heritage outerwear with sailing rather than polar codes
What changes: More pro/workwear and marine performance focus
72% matchStone Island
Italian badge-driven outerwear, more experimental fabrics
What changes: Much higher price and design-led garment dyeing
70% matchNanamica
Quieter Japanese take on GORE-TEX everyday outerwear
What changes: Minimal branding, tailored cuts, higher price
Napapijri fit questions
Does Napapijri run big or small?
Napapijri fits true to size. Order your usual size; size up if you want room to layer under jackets. Napapijri generally fits true to size with a slightly relaxed European casual cut, though heavier outerwear can feel snug over thick layers.
How does Napapijri fit?
Napapijri generally fits true to size with a slightly relaxed European casual cut, though heavier outerwear can feel snug over thick layers. Overall shape: regular, slightly relaxed European sportswear cut.
How do Napapijri hoodies & sweatshirts fit?
Napapijri hoodies & sweatshirts fits true to size. Stick with your usual size for a standard casual fit. Shape: regular, casual.
How do Napapijri shirts & overshirts fit?
Napapijri shirts & overshirts fits true to size. Order your normal size for a standard casual fit. Shape: regular.
How do Napapijri jackets fit?
Napapijri jackets fits true to size. Take your normal size, but consider sizing up if layering a heavy midlayer underneath. Shape: regular to relaxed, outdoor-oriented.
Brand facts
Napapijri is an Italian-founded outerwear and casualwear label whose identity draws on polar exploration: its name comes from napapiiri, Finnish for Arctic Circle, and its logo uses the Norwegian flag. Founded by Giuliana Rosset under travel-bag maker Green Sport Monte Bianco, it started with the waxed cotton canvas Bering bag before the Skidoo anorak and Rainforest jacket became its signatures. VF Corporation has owned it since 2004 and runs it from Stabio, Switzerland, within VF's outdoor portfolio; VF booked a $30.7 million goodwill impairment on the brand in fiscal 2026.
- Founded
- 1987
- Origin
- Aosta, Italy
- Made in
- Italy, China, Bangladesh
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Streetwear, Athleisure / Sportswear