Brand profile

Stone Island

Italian technical menswear house, Moncler-owned since 2021, known for garment-dyed outerwear and its detachable compass-rose sleeve badge.

RavarinoOrigin
MenswearFocus
TechwearStyle
$$$$Price

26 brands like Stone Island like C.P. Company, MA.Strum, A-COLD-WALL →

A man wearing a Stone Island futuristic looking tracksuit with white shoesStone Island — Men's Reverse Seam Lambswool Crew Neck Jumper in Black, Size X-LargeStone Island — Purple 1200028 Nylon Metal ECONYL Shirt

What to know about Stone Island

Fabric research drives the whole line

Founded in 1982 by Massimo Osti, the label builds garments around garment dyeing and coated or reflective technical fabrics, with Ghost Piece and Prototype Research releases.

The sleeve badge is the signal

A detachable compass-rose badge on the left sleeve identifies every piece, and jackets and outerwear are what the brand is actually bought for.

Moncler ownership, wider cultural push

Moncler Group completed its buyout in 2021; ex-Gucci CEO Robert Triefus is opening OMA/AMO-designed flagships and running Frieze, Dior and archive projects.

Known forJacketsOuterwear

The pieces that define Stone Island

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Stone Island — Nylon Metal

Nylon Metal

The metallic-sheened, garment-dyed Nylon Metal (now recycled ECONYL) jackets, overshirts, trousers and bags are the fabric Stone Island's reputation for textile research is built on.

15 live now · from $183

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Stone Island — Ghost Piece

Ghost Piece

Stone Island's tonal, badge-and-all monochrome Ghost Piece project is the brand's most recognisable design statement outside of the compass badge itself.

2 live now · from $361

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Stone Island — Crinkle Reps Nylon Jacket

Crinkle Reps Nylon Jacket

The Crinkle Reps NY jacket is the archetypal garment-dyed Stone Island outerwear silhouette, in production for decades and still the house benchmark.

3 live now · from $517

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How Stone Island fits

Overall fit

runs small

Stone Island uses Italian sizing that most shoppers find noticeably smaller and slimmer than UK/US equivalents, so sizing up one is the common recommendation, though a few newer relaxed-fit pieces run truer.

Tip: Most people size up one from their usual size, especially for outerwear you plan to layer under.

Italian sizingsize up oneslim through the chestshort in the bodytight for layering

High confidence · based on 22 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsruns smallslim-cut sweats with narrow shoulders, though some seasons offer a boxier oversized cutSize up one for a normal fit and two if you want a genuinely relaxed drape.
Shirts & overshirtsruns smallslim European overshirt/shirt cut, trim through the bodySize up, especially for the technical overshirts you'll wear over a hoodie.
Trousers & pantsslightly smallslim to regular cargo and technical trousers with a tapered legTake your usual waist if you like a slim leg, or go up one for a roomier cargo fit.
Jacketsruns smallslim, articulated cut with narrow shoulders and little room for bulky layersSize up one — or two if you plan to wear a hoodie underneath.
T-shirts & graphic teesruns smallslim to regular, close through chest and sleeveSize up one unless you specifically want a fitted look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing a mint green MA.Strum technical jacket and matching pants86% match

MA.Strum

$$$Affordable techwearLondon, United Kingdom

Built directly on the Massimo Osti Archive, lower price

What changes: Cheaper, less innovation-led, narrower range

Stone Island fit questions

Does Stone Island run big or small?

Stone Island runs small. Most people size up one from their usual size, especially for outerwear you plan to layer under. Stone Island uses Italian sizing that most shoppers find noticeably smaller and slimmer than UK/US equivalents, so sizing up one is the common recommendation, though a few newer relaxed-fit pieces run truer.

How does Stone Island fit?

Stone Island uses Italian sizing that most shoppers find noticeably smaller and slimmer than UK/US equivalents, so sizing up one is the common recommendation, though a few newer relaxed-fit pieces run truer. Overall shape: generally slim, European-cut with shorter, closer-fitting bodies; some recent seasons cut more relaxed or boxy.

How do Stone Island hoodies & sweatshirts fit?

Stone Island hoodies & sweatshirts runs small. Size up one for a normal fit and two if you want a genuinely relaxed drape. Shape: slim-cut sweats with narrow shoulders, though some seasons offer a boxier oversized cut.

How do Stone Island shirts & overshirts fit?

Stone Island shirts & overshirts runs small. Size up, especially for the technical overshirts you'll wear over a hoodie. Shape: slim European overshirt/shirt cut, trim through the body.

How do Stone Island trousers & pants fit?

Stone Island trousers & pants fits slightly small. Take your usual waist if you like a slim leg, or go up one for a roomier cargo fit. Shape: slim to regular cargo and technical trousers with a tapered leg.

Brand facts

Stone Island is an Italian menswear label founded by Massimo Osti in Ravarino in 1982 and owned by Moncler Group, which completed its buyout in 2021. Its research-led output centres on garment dyeing, coated and reflective technical fabrics, and the detachable compass-rose badge on the left sleeve, plus Ghost Piece and Prototype Research releases. CEO Robert Triefus, hired from Gucci in 2023, is rolling out OMA/AMO-designed flagships in cities including New York, alongside art partnerships such as Frieze, a Dior capsule series and archive exhibitions.

Founded
1982
Origin
Ravarino, Italy
Made in
Italy
Price
$$$$
Typical prices
Jackets $661–$1124 · Hoodies $359–$467 · Knitwear $445–$558
Focus
Menswear
Facts checked
August 2026
Styles
Techwear, Streetwear, Gorpcore / Outdoor

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