95% matchJenni Kayne
Near-identical minimalist style, premium pricing, and focus on quality materials and simplicity.
Nothing Apparel
StyleMinimalist / ContemporaryStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Nothing Apparel is the clothing line of Nothing, the London consumer-tech company behind the Nothing Phone and Ear earbuds. It was announced in London in October 2023 and previewed at Dover Street Market with System magazine during Frieze. Drop 1 followed on 7 December 2023 at Nothing's Soho store and online: a two-piece release of a coat and a cap, priced roughly $40 to $199. The design language pulls from the company's transparent hardware, factory workwear and monochrome dot-matrix graphics.
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