75% matchCos
London minimalism with the same monochrome discipline
What changes: Full seasonal wardrobe and tailoring rather than tiny capsule drops
Brand profile
Nothing Apparel
Clothing line from London tech company Nothing, launched in 2023 with workwear-inspired pieces echoing its transparent hardware design.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
19 brands like Nothing Apparel like Cos, Everlane, Alex Mill →
What to know about Nothing Apparel
A phone company's clothing line
Nothing Apparel comes from Nothing, the London consumer-tech firm behind the Nothing Phone and Ear earbuds, rather than from a fashion house.
Hardware design language, translated
The clothes borrow from Nothing's transparent product casings, factory workwear references and monochrome dot-matrix graphics.
Small drops, wide price spread
Drop 1 in December 2023 was just a coat and a cap, with pieces running roughly $40 to $199 at the Soho store and online.
If you like Nothing Apparel
See all 19 brands like Nothing Apparel →75% match
68% matchEverlane
Same neutral utilitarian basics, transparency as brand story
What changes: No hardware-brand halo or drop scarcity; broader core range
65% matchAlex Mill
Straighter American workwear read on the same utility shapes
What changes: Prep-leaning colour and washes vs strict monochrome
64% matchNoyoco
Unisex minimalism in deadstock naturals, similar price band
What changes: Softer eco-craft positioning, no tech/graphic language
Brand facts
Nothing Apparel is the clothing line of Nothing, the London consumer-tech company behind the Nothing Phone and Ear earbuds. It was announced in London in October 2023 and previewed at Dover Street Market with System magazine during Frieze. Drop 1 followed on 7 December 2023 at Nothing's Soho store and online: a two-piece release of a coat and a cap, priced roughly $40 to $199. The design language pulls from the company's transparent hardware, factory workwear and monochrome dot-matrix graphics.
- Founded
- 2023
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Streetwear