Discover a new wave of fashion that embodies effortless style and functionality, with a focus on sustainable materials and timeless silhouettes. Brands like Nothing Apparel champion versatility, offering pieces that transition seamlessly from morning routines to evening outings. Expect clean lines, relaxed fits, and thoughtful designs that prioritize both comfort and practicality, making them perfect for everyday wear or the active lifestyle. Whether you are looking for elevated basics or statement pieces, these brands create wardrobes that reflect a modern aesthetic while being kind to the planet.
Among the brands that align with this ethos are Reigning Champ, known for its durable athletic wear, and Everlane, celebrated for its transparent pricing and commitment to ethical production. Uniqlo strikes a balance between affordability and style, while Muji focuses on minimalism and functionality. Each of these brands captures the spirit of contemporary fashion that emphasizes quality and sustainability. Dive into our full list to explore more brands that resonate with this stylish and responsible approach to dressing.
Everlane is an American fashion brand known as a leader in the Direct to Consumer space by offering stylish line of clothing at affordable prices. The style is characterized by a minimalist aesthetic with clean lines and neutral colors. Discover more brands like Everlane here.
Uniqlo is a major Japanese fashion brand known for its affordable, high-quality basics and casual wear (among many other everyday items). Expect a modern and minimalist style with a focus on fit, comfort and versatility.
Muji is a Japanese retailer known for it's simple, high-quality and affordable clothing (and household goods). Expect a minamilist aesthetic with a focus on functional and versatile pieces that can be worn on a variety of occasions.
Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.
Outdoor Voices is an American activewear known for functional and comfortable clothing made from high-quality technical fabrics. The brand has a strong commitment to sustainability by using eco-friendly materials and manufacturing practices.
Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.
Sustainable and affordable basics and activewear
Allbirds is a sustainable footwear brand known for its comfortable, minimalist shoes made from eco-friendly materials.
Girlfriend Collective is an American sustainable activewear brand known for its eco-friendly and ethically-made clothing, made from recycled materials and organic cotton.
Madewell is an American clothing retailer known for its denim and laid-back, classic styles and vintage-inspired looks. The aesthetic is perfect for those who are looking for comfortable, everyday wear that also has a touch of fashion-forward style.
Rothy's is a sustainable footwear brand known for its stylish, eco-friendly shoes made from recycled plastic bottles.
Vuori is an American activewear brand known for its comfortable and versatile clothing, made from eco-friendly and sustainable materials, and designed for all types of activities.
Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs. The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.
Tentree is a lifestyle clothing brand that has quickly established itself as one of Canada's fastest-growing apparel brands. It is sustainably made and plants 10 trees for each item purchased. They have a wide range in the product line from classic knitwear to technical jackets to basic t-shirts.
Buck Mason is an American men's apparel and lifestyle brand known for American-made quality and durability along with sustainable practices. You'll find a broad range of basics items with a classic and versatile style.
Alex Mill is a NYC-based clothing brand known for its minamilist, versatile and timeless styles. Expect to find classic American pieces with a modern twist and high-quality materials.
Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.
Kotn started with a simple goal to create the perfect t-shirt, with quality, price, and integrity of the people who made it. Today, they’re a certified B Corporation voted Best for the World™, with the fourth-highest B Impact Score of apparel brands in North America. With each order, they invest in creating jobs, infrastructure, systems, and education to alleviate poverty and create shared, sustainable growth for their communities.
Frank & Oak is Canadian menswear brand that offers a wide range of minimal, modern and sustainable clothing and accessories. They are known for their commitment to quality, affordability and ethical manufacturing practices. Discover more brands similar to Frank & Oak here.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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