84% matchA Kind of Guise
European-made relaxed tailoring in muted, fabric-led palette
What changes: More travel/pattern references and higher price point
Brand profile
Noyoco
Parisian label making minimalist unisex clothing from deadstock and natural fabrics, produced in Europe and sold through its own Paris stores.
ParisOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Noyoco like A Kind of Guise, Margaret Howell, Wax London →
What to know about Noyoco
Half the collection is deadstock
Noyoco buys unused fabric rolls from European mills, mostly Italian, which make up roughly 50-70% of each season, with garment production kept in Europe.
One muted wardrobe, largely unisex
Knitwear, shirting, linen, trousers, outerwear and light tailoring in natural fibres and subdued colours, cut to be worn across genders.
Two Paris stores plus a lab
The label runs its own shops on rue Commines in the Marais and rue du Dragon, alongside noyoco Lab, a multi-brand space for other responsible labels.
If you like Noyoco
84% match
80% matchMargaret Howell
Natural-fibre shirting and knitwear, quietly unisex feel
What changes: Older-guard British design house, notably pricier
78% matchWax London
Slow-fashion overshirts with texture-first fabric sourcing
What changes: Menswear-only and more casual, less tailoring
74% matchPoetry clothing
Muted linen and cotton basics, near all-natural fabrics
What changes: Womenswear only, softer and more mature styling
Brand facts
Noyoco is a Paris label building a minimalist, largely unisex wardrobe from deadstock and natural fibres. It sources unused fabric rolls from European mills, mainly in Italy, which make up roughly 50-70% of each collection depending on the season, with production kept in Europe. The range covers knitwear, shirting, linen pieces, trousers, outerwear and light tailoring in muted colours. The brand runs its own Paris stores on rue Commines in the Marais and rue du Dragon, plus noyoco Lab, a multi-brand space for other responsible labels.
- Founded
- 2014
- Origin
- Paris, France
- Made in
- France
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage