84% matchArket
Nordic-modernist minimalism in the same muted register
What changes: High-street scale and price, plus homeware and cafés
Brand profile
British contemporary label based in Cheltenham, selling minimalist womenswear and menswear produced in small batches by family-run South Korean factories.
25 brands like Olive Clothing like Arket, Folk, Wax London →

Collections run in small batches with boutique, family-run factories in South Korea, using Korean fabrics and yarns rather than large-scale manufacturing.
A lot of pieces are cut in a single loose-fitting size, so the relaxed silhouette, not the sizing chart, determines how a garment sits.
The Cheltenham family-run label sells mainly womenswear with a narrower men's offer, sold direct through its own site in muted colour and knitwear.
84% matchNordic-modernist minimalism in the same muted register
What changes: High-street scale and price, plus homeware and cafés
80% matchMuted, detail-driven British staples for men and women
What changes: More quirky detailing and a menswear-first bias
74% matchFabric-led overshirts and texture over pattern
What changes: Menswear-only and pricier, more overtly designed
70% matchRelaxed British silhouettes with a workwear backbone
What changes: Utility/heritage cues rather than pared-back minimalism
Olive is a British contemporary clothing and lifestyle label owned and run by family-owned Olive Clothing Limited, with operational headquarters in Cheltenham, Gloucestershire. It sells womenswear alongside a smaller menswear offer, direct through oliveclothing.com, in a pared-back, timeless register of relaxed silhouettes, muted colour and knitwear. Collections are produced in small batches with boutique, family-run factories in South Korea, using Korean fabrics and yarns, and many styles are cut in a single, loose-fitting size. Samples and one-offs are cleared via a Depop shop and occasional Cheltenham sample sales.