25 Brands like Olive

Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.

Why it's similar. Nordic-modernist minimalism in the same muted register

What changes. High-street scale and price, plus homeware and cafés

London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.

London menswear label founded in 2015, known for the Whiting overshirt and textured, slow-fashion pieces made from sustainably sourced fabrics.

Why it's similar. Fabric-led overshirts and texture over pattern

What changes. Menswear-only and pricier, more overtly designed

Independent Nottingham menswear label reworking British and mid-century workwear into relaxed, well-made staples like its Bakers Jacket and Aston trousers.

Swedish minimalist label founded in Stockholm in 1993, making pared-back womenswear and menswear staples alongside a resale platform.

Why it's similar. Filippa K has made pared-back Stockholm staples since 1993 and runs its own resale platform, a longer-established version of the small-batch minimalism Olive Clothing sells.

Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.

Why it's similar. Norse Projects began as a Copenhagen shop in 2004 before launching menswear in 2009, mixing the same clean silhouettes with GORE-TEX outerwear Olive's range never reaches.

New Zealand label from Mount Maunganui making minimalist, natural-fibre basics and seasonal essentials for men and women.

Why it's similar. Run from beachside Mount Maunganui, Commoners keeps a year-round CLASSICS line of heavyweight tees and shirting in natural fibres, undercutting Olive on price without adding print.

Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.

Why it's similar. Deborah Sams and Mary Lou Ryan founded bassike in 2006 on organic cotton jersey, and its washed neutrals and relaxed tailoring sit a tier above Olive.

Australian minimalist label making relaxed cotton and linen wardrobe essentials in muted, coastal-inspired neutrals.

Why it's similar. Assembly Label works in clay, sand and olive tones across boxy tees, linen shirting and wide-leg trousers, deliberately unbranded Australian basics at roughly Olive's own price.

Swedish direct-to-consumer label by Matilda Djerf making non-seasonal minimalist staples — relaxed blazers, sweat sets, wide-leg denim — sold online.

Why it's similar. Matilda Djerf's Stockholm label skips runway seasons entirely, selling relaxed blazers, sweat sets and wide-leg denim direct in extended sizing, shot on unretouched models.

Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.

Why it's similar. Yasar Ceviker and Susi Streich build each Munich collection around a travel story, with European-made overshirts and fine knitwear pricier and more menswear-specific than Olive's range.

Copenhagen womenswear label from Korean designers Min Kim and Sey Hong, blending Korean pattern-making with Scandinavian minimalism in technical fabrics.

Why it's similar. Korean designers Min Kim and Sey Hong founded Birrot in Copenhagen in 2018, pairing Korean pattern-cutting with muted Scandinavian tailoring cut in technical cloth.

Tokyo avant-garde menswear label founded in 2001 by Takahiro Miyazaki, known for dark, garment-dyed layering and asymmetric tailoring.

Why it's similar. Takahiro Miyazaki's Tokyo label shares only the muted palette: The Viridi-Anne garment-dyes black and charcoal layering into asymmetric avant-garde menswear far removed from Olive's simple staples.

London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.

Why it's similar. London tailor Oliver Spencer cuts unstructured suiting and workwear jackets from British and Italian mill cloth, a dressier answer to Olive's relaxed Cheltenham minimalism.

Hanoi womenswear label founded in 2015, reinterpreting Vietnamese dress traditions as minimalist, sculptural tailoring and statement silhouettes.

British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.

Clothing line from London tech company Nothing, launched in 2023 with workwear-inspired pieces echoing its transparent hardware design.

Independent Kyiv womenswear label by Svitlana Bevza, pairing minimalist tailoring and knitwear with Ukrainian craft motifs.

Los Angeles unisex loungewear label from Ashley and Christion Lennon, known for muted, earth-toned fleece, tees and mindfulness-themed accessories.

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.

Parisian lingerie and swimwear label making minimal, comfort-led silk, mesh and lace pieces designed for fit rather than structure.

Paris label founded by Pierre Mahéo in 2012, making understated soft tailoring and workwear-inflected wardrobe staples in European fabrics.

The core preppy sportswear line of Ralph Lauren Corporation, known for pony-logo mesh polo shirts, oxford button-downs and Ivy League–rooted staples.

Archive-driven shirting line from American shirtmaker Gitman Bros., launched in 2008 and built on heritage fabrics and US-made button-downs.