82% matchBrand profile
OPEN YY
Seoul sister-run womenswear label turning 1990s and Y2K references into asymmetrical, casual-chic ready-to-wear, footwear and bags.
SeoulOrigin
Y2KStyle
$$$Price
What to know about OPEN YY
Y2K references, deconstructed
Nineties and Y2K silhouettes are reworked with asymmetrical cuts, irregular proportions, exposed hems, cut-outs and trompe l'oeil details rather than straight revival.
Womenswear, not menswear
Founded in 2020 by sisters Jiyoung and Boyoung Kim, the Seoul label makes women's ready-to-wear, footwear and bags, including oversized suiting and faded denim.
Renamed from TheOpen Product
The label traded as TheOpen Product until a June 2023 rebrand, and now sells via SSENSE, HBX, W Concept and its own site with jackets around $330 to $600.
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Brand facts
OPEN YY is a Seoul womenswear label founded in 2020 by sisters Jiyoung and Boyoung Kim, and rebranded from TheOpen Product in June 2023. The brand reworks 1990s and Y2K references into casual-chic ready-to-wear, footwear and bags, using asymmetrical cuts, irregular proportions, exposed hems, cut-outs and trompe l'oeil detailing on cargo jackets, faded denim, soft knitwear and oversized suiting. It operates from Itaewon-ro, Yongsan-gu, and sells through SSENSE, HBX, W Concept and its own webstore, with jackets typically priced between $330 and $600.
- Founded
- 2020
- Origin
- Seoul, South Korea
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Y2K, Streetwear
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