82% matchGANNI
Playful contemporary womenswear with the same casual-chic tilt
What changes: Prints and Western/Scandi cues rather than Y2K asymmetry
Brand profile
OPEN YY
Seoul sister-run womenswear label turning 1990s and Y2K references into asymmetrical, casual-chic ready-to-wear, footwear and bags.
SeoulOrigin
WomenswearFocus
Y2KStyle
$$$Price
4 brands like OPEN YY like GANNI, MISBHV, Diesel →
What to know about OPEN YY
OPEN YY is a Seoul womenswear label founded in 2020 by sisters Jiyoung and Boyoung Kim, and rebranded from TheOpen Product in June 2023. The brand reworks 1990s and Y2K references into casual-chic ready-to-wear, footwear and bags, using asymmetrical cuts, irregular proportions, exposed hems, cut-outs and trompe l'oeil detailing on cargo jackets, faded denim, soft knitwear and oversized suiting. It operates from Itaewon-ro, Yongsan-gu, and sells through SSENSE, HBX, W Concept and its own webstore, with jackets typically priced between $330 and $600.
If you like OPEN YY
82% match
79% matchMISBHV
Rave-era Y2K nostalgia, cut-outs and low-rise proportions
What changes: Darker club/leather codes, more unisex
74% matchDiesel
Y2K denim and trompe l'oeil distortion at bigger scale
What changes: Full denim house with wide diffusion range
69% matchKsubi
Rebellious low-rise denim with the same 2000s attitude
What changes: Narrower denim focus, less design-led tailoring
Brand facts
- Founded
- 2020
- Origin
- Seoul, South Korea
- Price
- $$$
- Typical prices
- Jackets $185–$532 · Knitwear $192–$226 · T-shirts $109–$179
- Focus
- Womenswear
- Styles
- Y2K, Streetwear