P.A.M. (Perks and Mini)

P.A.M. (Perks and Mini) is a Melbourne label and creative studio founded in 2000 by Misha Hollenbach and Shauna Toohey, who named it after their respective graffiti tags. The brand pairs psychedelic, spiritual and outsider-art graphics with experimental silhouettes across tees, fleece, shirting and cargo pants, releasing two seasonal collections annually plus PAMBOOK art publications. Past collaborators include Nike, Camper and Undercover. It remains independent, running P.A.M. stores in Melbourne and Sydney that also stock like-minded labels, alongside international wholesale and online retail accounts.