Brand profile

P.A.M. (Perks and Mini)

Melbourne independent label since 2000, known for psychedelic outsider-art graphics and experimental streetwear across two seasonal collections a year.

MelbourneOrigin
UnisexFocus
StreetwearStyle
$$$Price

4 brands like P.A.M. (Perks and Mini) like Sankuanz, Staffonly, VAQUERA

A man wearing an olive P.A.M. Perks and Mini intarsia knit sweater with a psychedelic flower motif

What to know about P.A.M. (Perks and Mini)

P.A.M. (Perks and Mini) is a Melbourne label and creative studio founded in 2000 by Misha Hollenbach and Shauna Toohey, who named it after their respective graffiti tags. The brand pairs psychedelic, spiritual and outsider-art graphics with experimental silhouettes across tees, fleece, shirting and cargo pants, releasing two seasonal collections annually plus PAMBOOK art publications. Past collaborators include Nike, Camper and Undercover. It remains independent, running P.A.M. stores in Melbourne and Sydney that also stock like-minded labels, alongside international wholesale and online retail accounts.

If you like P.A.M. (Perks and Mini)

A man wearing a Sankuanz outfit in violet and jeans80% match

Sankuanz

$$$Experimental streetwearXiamen, China

Conceptual streetwear with subcultural, ritualistic edge

What changes: Darker military palette instead of psychedelic colour graphics

A man wearing a pink tape patchwork blazer72% match

Staffonly

$$$Concept menswearShanghai, China

Concept-led menswear with playful narrative detailing

What changes: Rooted in tailoring and eyewear rather than graphic fleece

A woman wearing VAQUERA green dollar print minidress70% match

VAQUERA

$$$Punk statement piecesNew York City, United States

Art-school subversion of basics, louder and more punk

What changes: Runway-driven and womenswear-leaning, less graphic-print based

A man wearing a No Sesso acid smiley black hoodie68% match

No Sesso

$$$Genderless craftLos Angeles, United States

Genderless, craft-heavy pieces from a community art practice

What changes: Hand-embroidery and patchwork over printed graphics

Brand facts

Founded
2000
Origin
Melbourne, Australia
Price
$$$
Focus
Unisex
Styles
Streetwear, Avant-garde

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