Brand profile

Rototo

RoToTo is a Japanese sock brand from Nara making small-batch hosiery in washi, merino, silk and linen.

NaraOrigin
UnisexFocus
Workwear / HeritageStyle
$Price

2 brands like Rototo like Chup, Wigwam →

A man wearing a pair of Rototo blue socksRototo — Chunky Ribbed Crew Sock in Charcoal, Size SmallRototo — Allrounder Tech-Mesh Crew Sock in Iron Blue, Size Small

What to know about Rototo

Made in Japan's sock capital

RoToTo is based in Nara Prefecture, the centre of Japan's sock-knitting industry, and produces in small batches with local mills.

Fibre choice does the work

The range runs on washi paper pile, double-face merino and cotton, silk, hemp and linen, plus teasel-brushed and low-gauge ribbed constructions.

Cheap entry to Japanese craft

Low prices for socks, gloves and small accessories in muted earthy colours, stocked alongside workwear and Americana in Japan and abroad.

The pieces that define Rototo

Shop Rototo →
Rototo — Chunky Ribbed Crew Socks

Chunky Ribbed Crew Socks

The low-gauge ribbed crew is RoToTo's calling card, a slubby, heavyweight knit in muted earth tones that pairs with workwear boots.

1 live now · from $26

Explore Chunky Ribbed →
Rototo — Cotton Thermal Socks

Cotton Thermal Socks

Teasel-brushed pile construction is the mill technique RoToTo is best known for, giving these Nara-made socks their soft, insulating loft.

1 live now · from $26

Explore Cotton Thermal →

Horizontal Stripe Crew Socks

The multi-stripe crew is RoToTo's most recognisable pattern, and the reason its socks turn up in Americana shops worldwide.

Explore Stripe Socks →
Rototo
$40$2635% off
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Rototo
$35$2820% off
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Rototo
$35$2820% off
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Shop at END. ↗
5 discounted24% typical markdown35% deepest markdown2 retailersSee all of today's deals →

Available atEND. · Freeman Seattle

If you like Rototo

A close up of feet with colorful, patterned Chup socks on90% match

Chup

$Patterned socksTokyo, Japan

Japanese small-run socks, folk patterns over plain ribs

What changes: Pattern-led jacquards rather than fibre-led basics

A man putting on a green Wigwam wool sock70% match

Wigwam

$Heritage socksSheboygan, United States

Heritage mill sock specialist, American rather than Nara

What changes: More hiking/performance focus, less fibre experimentation

Brand facts

RoToTo is a Japanese hosiery label based in Nara Prefecture, the centre of Japan's sock-knitting industry, where it works with local mills on small-batch production. The range centres on everyday socks in natural and traditional fibres, including washi paper pile, double-face merino and cotton, silk, hemp and linen, plus teasel-brushed and low-gauge ribbed styles in muted, earthy colourways. Pieces are sold through Japanese and international stockists that carry workwear and Americana, and the brand also offers gloves and small accessories.

Founded
2015
Origin
Nara, Japan
Made in
Japan
Price
$
Typical prices
Socks underwear $34–$39 · Caps hats $55–$70
Focus
Unisex
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary, Gorpcore / Outdoor

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