Brand profile

Satta

London label by Joe Lauder making organic cotton and hemp skate-rooted clothing plus incense and homewares in muted earth tones.

LondonOrigin

MenswearFocus

Minimalist / ContemporaryStyle

$$Price

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19 brands like Satta like Noah NYC, Universal Works, Folk →

What to know about Satta

It started with skateboards

Joe Lauder began by hand-shaping 1970s-style cruiser boards in Brixton in 2013; the clothing came after, and the skate-adjacent ease still runs through the cuts.

Organic cotton and hemp, small batches

The range is built on organic cotton and hemp in muted earth tones, produced in small runs rather than at scale — straight-leg chinos, work jackets, hoodies and graphic tees.

Clothing is only part of it

Alongside garments Satta makes hand-rolled sage and copal incense, ceramics and homewares, with graphics drawn from Lauder's travels in Asia and Bali.

Known forTrousers & pantsT-shirts & graphic tees

StyleMinimalist / Contemporary Skatewear Workwear / Heritage

If you like Satta

See all 19 brands like Satta →

85% match

Noah NYC

$$Grown-up skatewearNew York, United States

Skate-and-surf roots with an ethical, grown-up wardrobe

What changes: Preppier, higher price and much bigger marketing footprint

Shop Noah NYC 18 brands like Noah NYC →

76% match

Universal Works

$$Relaxed workwearNottingham, United Kingdom

Same relaxed British workwear cut, less skate heritage

What changes: Mid-century workwear focus, no lifestyle or incense side

Shop Universal Works 24 brands like Universal Works →

74% match

Folk

$$$Muted basicsLondon, United Kingdom

London-made muted palette with quirkier textile detailing

What changes: More design-led and dressier, pricier, no craft goods

Shop Folk 30 brands like Folk →

70% match

Carhartt WIP

$$Skate workwearWeil am Rhein, Germany

Skate-shop workwear, harder-wearing and more logo-led

What changes: Big global brand, synthetic-heavy, no organic sourcing story

Shop Carhartt WIP 22 brands like Carhartt WIP →

Brand facts

Satta is an independent London label founded by Joe Lauder in Brixton, which grew out of hand-shaped 1970s-style cruiser skateboards into clothing and lifestyle goods. Named after the Sanskrit word for existence, it works in organic cotton and hemp with small-batch production: straight-leg chinos, work and puffer jackets, hoodies, hand-drawn graphic tees and elasticated cord caps in muted earth tones. The range also covers hand-rolled sage and copal incense, ceramics and homewares. Lauder's travels in Asia and Bali shape the graphics; stockists include SSENSE.

Founded: 2013
Origin: London, United Kingdom
Made in: Portugal
Price: $$
Focus: Menswear
Facts checked: September 2026
Styles: Minimalist / Contemporary, Skatewear, Workwear / Heritage

Keep exploring

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