74% matchBrand profile
Sundays
UK independent streetwear label known for handmade checkerboard crochet beanies, playful graphic apparel and offbeat accessories.
LondonOrigin
StreetwearStyle
$$Price
Similar to Palace, Jaded London, Stüssy →
What to know about Sundays
Crochet beanies started everything
The label's following came from handmade checkerboard crochet beanies knitted in Britain and spread on Instagram and TikTok, before the range widened into a full wardrobe.
Nostalgia and internet humour, not logos
Graphics, jewellery and the leopard, camo and corduroy "Club Sundays" caps lean on DIY craft and online in-jokes rather than big branding.
Small drops at accessible prices
Everything arrives in limited releases sold direct at sundays.xyz and through END. Clothing, sitting at the affordable end of independent streetwear.
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Brand facts
Sundays is a UK independent streetwear label that built its following on handmade checkerboard crochet beanies knitted in Britain, first spreading through Instagram and TikTok before expanding into a fuller wardrobe. The range now covers graphic t-shirts, oversized hoodies, knitwear, jewellery, organic-cotton tote bags and six-panel "Club Sundays" caps in leopard, camo and corduroy. Design leans on nostalgia, DIY craft and internet humour rather than logo hype, released in small limited drops. The brand sells direct at sundays.xyz and is stocked by END. Clothing.
- Founded
- c. 2021
- Origin
- London, United Kingdom
- Price
- $$
- Facts checked
- August 2026
- Styles
- Streetwear, Y2K
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