74% matchPalace
London drop culture with VHS-era in-joke graphics
What changes: Far larger, hype-driven resale market and higher prices
Brand profile
Sundays
UK independent streetwear label known for handmade checkerboard crochet beanies, playful graphic apparel and offbeat accessories.
LondonOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about Sundays
Sundays is a UK independent streetwear label that built its following on handmade checkerboard crochet beanies knitted in Britain, first spreading through Instagram and TikTok before expanding into a fuller wardrobe. The range now covers graphic t-shirts, oversized hoodies, knitwear, jewellery, organic-cotton tote bags and six-panel "Club Sundays" caps in leopard, camo and corduroy. Design leans on nostalgia, DIY craft and internet humour rather than logo hype, released in small limited drops. The brand sells direct at sundays.xyz and is stocked by END. Clothing.
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Brand facts
- Founded
- c. 2021
- Origin
- London, United Kingdom
- Price
- $$
- Typical prices
- T-shirts $59–$59
- Focus
- Unisex
- Styles
- Streetwear, Y2K