73% matchNudie Jeans
Raw five-pocket denim built to fade, repair-backed
What changes: Organic cotton, lighter weights and lower price than Okayama slub selvedge
Brand profile
The Strike Gold
Family-run Okayama denim brand making heavily slubbed selvedge jeans and loopwheeled knits engineered for dramatic, high-contrast fades.
Kurashiki (Kojima)Origin
UnisexFocus
Workwear / HeritageStyle
$$$Price
4 brands like The Strike Gold like Nudie Jeans, A.P.C., Buck Mason →
What to know about The Strike Gold
Slub texture built for fading
Proprietary selvedge woven on vintage shuttle looms from rope-dyed Zimbabwean cotton, with heavy irregular slub engineered to fade in high contrast.
A family operation in Kojima
Founded in 2007 by Tohru and Yoshiko Hamamoto and still family-run, based in Kojima, Okayama, the centre of Japanese denim production.
Details are the signature
Deerskin patches, custom rivets and a pickaxe-shaped back-pocket arcuate mark the jeans; the line extends to loopwheeled tees, sweats, shirts and leather belts.
Looks from The Strike Gold
Shop all The Strike Gold ↗If you like The Strike Gold
73% match
70% matchA.P.C.
Raw selvedge in a minimal Parisian cut
What changes: Fashion-house styling, no heavy-slub or repro detailing
66% matchBuck Mason
US-made selvedge jeans and heavyweight tees
What changes: Basics-focused and more accessibly priced, less fabric obsession
65% matchReigning Champ
Heavyweight loopwheel-grade terry and Pima jersey
What changes: No denim at all; athletic blanks only
Brand facts
The Strike Gold is a family-run Japanese denim label founded in 2007 by Tohru and Yoshiko Hamamoto in Kojima, Okayama, the country's denim capital. The brand weaves proprietary selvedge fabrics on vintage shuttle looms, using rope-dyed Zimbabwean cotton, deerskin patches, custom rivets and a pickaxe-shaped back-pocket arcuate. Its heavily slubbed, irregularly textured denims are engineered for high-contrast fading. Alongside raw jeans it makes loopwheeled tees and sweatshirts, shirts and leather belts, sold through specialist retailers including Redcast Heritage, Self Edge and Those That Know.
- Founded
- 2007
- Origin
- Kurashiki (Kojima), Japan
- Price
- $$$
- Typical prices
- Jeans $319–$331 · Hoodies $203–$271 · T-shirts $93–$93
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary