73% matchBrand profile
The Strike Gold
Family-run Okayama denim brand making heavily slubbed selvedge jeans and loopwheeled knits engineered for dramatic, high-contrast fades.
Kurashiki (Kojima)Origin
Workwear / HeritageStyle
$$$Price
Similar to Nudie Jeans, A.P.C., Buck Mason →
What to know about The Strike Gold
Slub texture built for fading
Proprietary selvedge woven on vintage shuttle looms from rope-dyed Zimbabwean cotton, with heavy irregular slub engineered to fade in high contrast.
A family operation in Kojima
Founded in 2007 by Tohru and Yoshiko Hamamoto and still family-run, based in Kojima, Okayama, the centre of Japanese denim production.
Details are the signature
Deerskin patches, custom rivets and a pickaxe-shaped back-pocket arcuate mark the jeans; the line extends to loopwheeled tees, sweats, shirts and leather belts.
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Brand facts
The Strike Gold is a family-run Japanese denim label founded in 2007 by Tohru and Yoshiko Hamamoto in Kojima, Okayama, the country's denim capital. The brand weaves proprietary selvedge fabrics on vintage shuttle looms, using rope-dyed Zimbabwean cotton, deerskin patches, custom rivets and a pickaxe-shaped back-pocket arcuate. Its heavily slubbed, irregularly textured denims are engineered for high-contrast fading. Alongside raw jeans it makes loopwheeled tees and sweatshirts, shirts and leather belts, sold through specialist retailers including Redcast Heritage, Self Edge and Those That Know.
- Founded
- 2007
- Origin
- Kurashiki (Kojima), Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary
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