97% matchVRG GRL
Same Brisbane sister-run label, rebranded name
What changes: Effectively identical assortment and pricing
Brand profile
Verge Girl
Australian direct-to-consumer womenswear label founded in 2007, selling trend-led, affordably priced clothing aimed at young women.
BrisbaneOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Verge Girl like VRG GRL, Princess Polly, peppermayo →
What to know about Verge Girl
Built for the mid-price gap
Sisters Natalia Suesskow and Daniella Dionyssiou started the label in 2007 to sit between expensive designer labels and very cheap fast fashion.
Online only, trend-led turnover
A purely direct-to-consumer e-commerce business out of Brisbane, selling dresses, tops, knitwear and going-out pieces aimed at late teens and twenties.
Some profit goes to charity
The founders direct a share of profits to organisations including Sunrise Cambodia, the Australian Red Cross and Mercy Ships.
If you like Verge Girl
97% match
88% matchPrincess Polly
Bigger Gen Z e-tail scale, broader denim and shoes
What changes: Multi-brand stockist as well as own label, global reach
85% matchpeppermayo
More influencer-led festival and vacation dressing
What changes: Narrower occasion focus, heavier social marketing
84% matchBrand facts
Verge Girl is an Australian online womenswear label founded in 2007 by sisters Natalia Suesskow and Daniella Dionyssiou, who started it to fill the gap between high-priced labels and very cheap clothing. Now a purely direct-to-consumer e-commerce business, it sells trend-led dresses, tops, knitwear and going-out pieces at accessible prices, aimed at women in their late teens and twenties. The founders direct a portion of profits to charities including Sunrise Cambodia, the Australian Red Cross and Mercy Ships.
- Founded
- 2007
- Origin
- Brisbane, Australia
- Made in
- Australia, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Streetwear, Minimalist / Contemporary