Versace Jeans Couture

$$$

StyleStreetwearY2KAthleisure / Sportswear

Known forJeans & denimT-shirts & graphic tees

Origin · Milan, ItalyMade in · Italy, ChinaFounded · 1989

Versace Jeans Couture is the denim-led diffusion line of Milan house Versace, begun in 1989 as Versace Jeans and renamed in the late 2010s. Produced under license, it sits far below the mainline in price and covers slim and skinny jeans, logo T-shirts and hoodies, tracksuits, sneakers and Couture1 bags. Recurring motifs are Baroque and chain prints, Regalia patterns, oversized gold logo lettering and V-Emblem hardware. Ownership changed on December 2, 2025, when Prada S.p.A. completed its $1.375 billion purchase of Versace from Capri Holdings.

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