ERL

ERL is the Venice Beach label of American designer, photographer and filmmaker Eli Russell Linnetz, a USC School of Cinematic Arts graduate who directs design, casting and campaigns in-house. Collections rework Southern California staples — puffed nylon and quilted outerwear, washed denim, distressed knits, printed tees and board shorts — in bleached pastels and beach-town graphics, with each season staged as a narrative. The line spans menswear, womenswear, suiting, accessories, fragrance and childrenswear. In 2026 ERL exited Dover Street Market's incubator, taking product development, manufacturing and distribution in-house and shifting toward domestic production.