Woven Beach Shorts
Loose, pleated and printed woven shorts are ERL's core Venice Beach silhouette, running through every season in washed denim, chino and graphic prints.
2 live now · from $229
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ERL
Venice Beach label by Eli Russell Linnetz reworking Southern California surf and skate staples in washed pastels, puffed nylon and distressed knits.
Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like ERL like Palm Angels, VIDEO STORE APPAREL, Palace →
What to know about ERL
One author runs design and image
Eli Russell Linnetz, a film-school graduate, handles design, casting and campaigns himself, and stages each season as a narrative rather than a standalone drop.
Southern California is the source material
Puffed nylon and quilted outerwear, washed denim, distressed knits, printed tees and board shorts, mostly in bleached pastels and beach-town graphics.
Now building the supply chain itself
After leaving Dover Street Market's incubator in 2026, ERL took product development, manufacturing and distribution in-house and moved toward domestic production.
The pieces that define ERL
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Gradient Knitwear
Sun-bleached gradient sweater vests and thin knit polos capture the label's faded Southern California palette better than anything else in the line.
1 live now · from $419
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'California' Cap
The souvenir-style 'California' cap is ERL's most recognizable accessory and a shorthand for its beach-town graphic language.
1 live now · from $95
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If you like ERL
84% matchPalm Angels
LA skate imagery run through luxury Italian production
What changes: Higher price, logo-driven and more clubwear than beach-town nostalgia
72% matchVIDEO STORE APPAREL
Same LA nostalgia, artist-run and film-adjacent
What changes: Logo fleece and hoodies rather than designed collections and suiting
68% matchPalace
VHS-era humour, authentic skate roots
What changes: UK skate drop culture, lower price, no runway narrative
62% matchX-Girl
90s West Coast skate irreverence, faded girly palette
What changes: Womenswear-only and Japanese-produced, more literal retro
Brand facts
ERL is the Venice Beach label of American designer, photographer and filmmaker Eli Russell Linnetz, a USC School of Cinematic Arts graduate who directs design, casting and campaigns in-house. Collections rework Southern California staples — puffed nylon and quilted outerwear, washed denim, distressed knits, printed tees and board shorts — in bleached pastels and beach-town graphics, with each season staged as a narrative. The line spans menswear, womenswear, suiting, accessories, fragrance and childrenswear. In 2026 ERL exited Dover Street Market's incubator, taking product development, manufacturing and distribution in-house and shifting toward domestic production.
- Founded
- 2018
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$$
- Typical prices
- Footwear $429–$495 · Shorts $427–$553 · T-shirts $188–$259
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Y2K