Brand profile

Wolf vs Goat

Founder-led Alexandria, Virginia menswear label making Italian- and Portuguese-crafted shirting, trousers and knitwear sold direct through a lifetime membership.

AlexandriaOrigin
Quiet luxuryStyle
$$$Price

Similar to Officine Generale, A Kind of Guise, Auralee

A navy slub-cotton crewneck T-shirt by Wolf vs Goat photographed on a plain off-white background

What to know about Wolf vs Goat

A membership sets the price

Farinelli sells direct-to-consumer, and a one-time lifetime membership unlocks near-wholesale pricing rather than the usual retail markup on comparable Italian-milled clothing.

Named mills, small ateliers

Fabrics come from mills like Loro Piana, Vitale Barberis Canonico, Drago and Cariaggi, sewn in small workshops in Italy, Portugal and the US, with trousers made in Puglia.

Started with shirts, still shirt-led

The label launched in 2010 on artisan-made button-downs and has since added trousers, knitwear, outerwear and accessories, with fabric and construction notes published per release.

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Brand facts

Wolf vs Goat is an independent luxury menswear label founded in 2010 by Mauro Farinelli and based in Alexandria, Virginia. The brand began with artisan-made button-down shirting and now offers shirts, trousers, knitwear, outerwear and accessories cut from mills including Loro Piana, Vitale Barberis Canonico, Drago and Cariaggi. Production runs through small ateliers in Italy, Portugal and the United States, with trousers made in Puglia. Farinelli sells direct-to-consumer through a one-time lifetime membership giving near-wholesale pricing, publishing detailed fabric and construction notes alongside each release. No ownership change found.

Founded
2010
Origin
Alexandria, United States
Price
$$$
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary

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