Won Hundred

Won Hundred is a Copenhagen ready-to-wear label founded in 2004 by Nikolaj Nielsen, working across menswear, womenswear and denim. Collections centre on pared-back Scandinavian design: muted and neutral palettes, relaxed tailoring, knitwear, shirting and outerwear, with denim cut in straight, wide and loose-fitting shapes. Denim production is handled by long-term partner mills in Italy, and the brand emphasises durable construction and long-standing manufacturer relationships. It has also run repeat collaborations with Amnesty International Denmark to raise awareness of LGBT+ rights.