Steve Jeans
The Steve is Won Hundred's core denim cut, offered across washes and made at the Italian mills the brand has worked with for years.
Explore Steve Jeans →Brand profile
Won Hundred
Danish contemporary label from Copenhagen making minimal Scandinavian ready-to-wear and Italian-made denim for men and women.
CopenhagenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Won Hundred like A.P.C., Acne Studios, Nudie Jeans →
What to know about Won Hundred
Won Hundred is a Copenhagen ready-to-wear label founded in 2004 by Nikolaj Nielsen, working across menswear, womenswear and denim. Collections centre on pared-back Scandinavian design: muted and neutral palettes, relaxed tailoring, knitwear, shirting and outerwear, with denim cut in straight, wide and loose-fitting shapes. Denim production is handled by long-term partner mills in Italy, and the brand emphasises durable construction and long-standing manufacturer relationships. It has also run repeat collaborations with Amnesty International Denmark to raise awareness of LGBT+ rights.
The pieces that define Won Hundred
Shop Won Hundred →Lyon Jeans
A wider, looser leg that shows the relaxed Scandinavian silhouette the label builds its denim around.
Explore Lyon Jeans →Maza Shirt
The Maza shirt line captures Won Hundred's pared-back shirting, from printed denim to muted checks.
Explore Maza shirts →Shop Won Hundred
Shop all Won Hundred ↗If you like Won Hundred
86% matchA.P.C.
Understated basics built around raw selvedge denim
What changes: French, more rigid raw denim and higher price
82% matchAcne Studios
Scandinavian minimalism with more fashion-forward volume
What changes: Designer pricing and runway-led statement pieces
74% matchNudie Jeans
Scandi denim specialist with organic cotton and free repairs
What changes: Denim-only focus, no tailoring or knitwear
72% matchBrand facts
- Founded
- 2004
- Origin
- Copenhagen, Denmark
- Made in
- Italy
- Price
- $$$
- Typical prices
- Trousers $209–$293 · Shirts $237–$266
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Streetwear