82% matchMARKET
Smiley-face bootleg humour on the same graphic tees
What changes: LA bootleg-parody angle vs Korean bubble-logo branding
Brand profile
YESEYESEE
Seoul streetwear label making graphic-driven unisex tees, hoodies and relaxed everyday layers under a playful bubble-logo identity.
SeoulOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like YESEYESEE like MARKET, Stüssy, Palace →
What to know about YESEYESEE
YESEYESEE is a Seoul-based unisex streetwear label founded in 2017 by designer Choi Kyutae, operating from the Seogyo-dong area of Mapo District. Collections center on graphic-heavy tees, sweatshirts, zip-up hoodies, check shirts and slouchy trousers, anchored by a bubble logo readable as YES I SEE or YES/EYE/SEE. Playful, slightly irreverent motifs and oversized silhouettes drive a following among Korean youth and celebrities. The brand collaborated with New Balance on the 610 in 2024 and distributes through Musinsa, Urban Outfitters and END. Ownership remains independent, with no reported sale or restructuring.
If you like YESEYESEE
82% match
80% matchStüssy
Surf-rooted originator of the logo tee and boxy hoodie
What changes: Heritage brand with far deeper archive and global scale
76% matchPalace
Skate-bred wit and loud logo graphics, weekly drops
What changes: UK skate lineage and drop-hype scarcity model
72% matchSupreme
Box-logo drop culture that Seoul labels grew from
What changes: Resale-driven hype and much harder access
Brand facts
- Founded
- 2017
- Origin
- Seoul, South Korea
- Price
- $$
- Typical prices
- Hoodies $121–$159
- Focus
- Unisex
- Styles
- Streetwear, Y2K