82% matchBrand profile
YESEYESEE
Seoul streetwear label making graphic-driven unisex tees, hoodies and relaxed everyday layers under a playful bubble-logo identity.
SeoulOrigin
StreetwearStyle
$$Price
Similar to Chinatown Market, Stüssy, Palace →
What to know about YESEYESEE
The bubble logo does the work
A rounded wordmark that reads as YES I SEE or YES/EYE/SEE anchors most pieces, alongside playful, slightly irreverent graphics on tees and hoodies.
Oversized fits, unisex by default
Slouchy trousers, zip-up hoodies, sweatshirts and check shirts are cut loose and sized for both men and women rather than split by gender.
Seoul label with global stockists
Independent since 2017 and based in Seogyo-dong, it sells through Musinsa, Urban Outfitters and END, and made a New Balance 610 collaboration in 2024.
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Brand facts
YESEYESEE is a Seoul-based unisex streetwear label founded in 2017 by designer Choi Kyutae, operating from the Seogyo-dong area of Mapo District. Collections center on graphic-heavy tees, sweatshirts, zip-up hoodies, check shirts and slouchy trousers, anchored by a bubble logo readable as YES I SEE or YES/EYE/SEE. Playful, slightly irreverent motifs and oversized silhouettes drive a following among Korean youth and celebrities. The brand collaborated with New Balance on the 610 in 2024 and distributes through Musinsa, Urban Outfitters and END. Ownership remains independent, with no reported sale or restructuring.
- Founded
- 2017
- Origin
- Seoul, South Korea
- Price
- $$
- Facts checked
- August 2026
- Styles
- Streetwear, Y2K
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