Brand profile

MARKET

Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.

Los AngelesOrigin
MenswearFocus
StreetwearStyle
$$Price

4 brands like MARKET like Teddy Fresh, Melting Sadness, Lazy Oaf →

A man wearing a white smiley face Chinatown Market t-shirt and black pants

What to know about MARKET

The name changed in 2021

Founded in 2016 by Mike Cherman, it was renamed MARKET after criticism that the original Chinatown Market name appropriated the neighborhood's heritage.

Bootleg graphics are the language

Output leans on a distorted smiley face, tie-dye and pop-culture parody graphics drawn from the knockoff stalls of New York's Canal Street.

Graphic basics, mid-tier prices

The core is tees, hoodies and sweatpants rather than tailored pieces, sold direct and through streetwear retailers, with collaborations including Smiley, Mike Tyson and Dennis Rodman.

Known forHoodies & sweatshirtsT-shirts & graphic tees

How MARKET fits

Overall fit

slightly large

Most shoppers report MARKET (formerly Chinatown Market) pieces fitting on the roomy side of true to size, with heavyweight boxy tees and oversized hoodies typical of the LA streetwear cut.

Tip: Take your usual size for the intended boxy look, or size down one if you want anything close to a regular fit.

boxyoversizeddrop shoulderheavyweight cottonsize down for a normal fit

Medium confidence · based on 12 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsruns largeoversized with dropped shoulders and roomy sleevesConsider sizing down one unless you specifically want the oversized streetwear silhouette.
Trousers & pantsslightly largerelaxed sweatpant-style cut through the thighOrder your usual size and expect a loose, casual leg.
Jacketsslightly largeboxy coach and varsity style shapes cut for layeringTake your normal size; size down only if you plan to wear it over a tee alone.
T-shirts & graphic teesslightly largeboxy and wide through the chest, straight bodyStay true to size for the intended boxy drape; size down if you dislike a wide chest.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like MARKET

MARKET fit questions

Does MARKET run big or small?

MARKET fits slightly large. Take your usual size for the intended boxy look, or size down one if you want anything close to a regular fit. Most shoppers report MARKET (formerly Chinatown Market) pieces fitting on the roomy side of true to size, with heavyweight boxy tees and oversized hoodies typical of the LA streetwear cut.

How does MARKET fit?

Most shoppers report MARKET (formerly Chinatown Market) pieces fitting on the roomy side of true to size, with heavyweight boxy tees and oversized hoodies typical of the LA streetwear cut. Overall shape: boxy, streetwear-relaxed with dropped shoulders.

How do MARKET hoodies & sweatshirts fit?

MARKET hoodies & sweatshirts runs large. Consider sizing down one unless you specifically want the oversized streetwear silhouette. Shape: oversized with dropped shoulders and roomy sleeves.

How do MARKET trousers & pants fit?

MARKET trousers & pants fits slightly large. Order your usual size and expect a loose, casual leg. Shape: relaxed sweatpant-style cut through the thigh.

How do MARKET jackets fit?

MARKET jackets fits slightly large. Take your normal size; size down only if you plan to wear it over a tee alone. Shape: boxy coach and varsity style shapes cut for layering.

Brand facts

This Los Angeles label was founded in 2016 by Mike Cherman as Chinatown Market, renamed MARKET in 2021 after criticism that the original name appropriated the neighborhood's heritage, and returned to the Chinatown Market name in July 2026 after Cherman bought the company back from investors. Its output centers on graphic tees, hoodies, sweatpants, knitwear and accessories built around a distorted smiley-face logo, tie-dye, basketball motifs and bootleg-style pop-culture graphics inspired by New York's Canal Street. Collaborations span Smiley, Mike Tyson and Dennis Rodman, and the brand sells direct plus through streetwear retailers.

Founded
2016
Origin
Los Angeles, United States
Made in
China
Price
$$
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Skatewear, Y2K

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