80% matchSnow Peak
Titanium camp cookware and gear, design-led rather than rugged
Brand profile
YETI
Austin-based outdoor brand known for rotomolded coolers, insulated drinkware, tough travel bags and branded apparel.
AustinOrigin
Gorpcore / OutdoorStyle
$$Price
What to know about YETI
A cooler company that sells clothes
The core business is rotomolded hard coolers, soft coolers and Rambler drinkware; caps, tees and outerwear are an extension of that gear line, not the origin.
Built around rotomolding and durability
Roy and Ryan Seiders started it in 2006 after building a tougher rotomolded cooler, and the Tundra, Roadie and Hopper lines still define the range.
Bags capability bought, not improvised
Alongside its own Crossroads and Panga luggage, YETI acquired Bozeman pack maker Mystery Ranch in February 2024, adding technical pack-making to the business.
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Brand facts
YETI Holdings designs rugged outdoor gear from Austin, Texas, where brothers Roy and Ryan Seiders founded it in 2006 after building a tougher rotomolded cooler. The line now spans Tundra and Roadie hard coolers, Hopper soft coolers, Rambler drinkware, Crossroads and Panga bags and luggage, plus branded caps, tees and outerwear. The publicly listed company (NYSE: YETI) posted roughly $1.83 billion in 2024 revenue and expanded its bags capability by acquiring Bozeman pack maker Mystery Ranch in February 2024. Sold through outdoor specialists and its own stores worldwide.
- Founded
- 2006
- Origin
- Austin, United States
- Price
- $$
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Workwear / Heritage
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