86% matchKawaii NOLA
Direct US source for Japanese kawaii accessories
What changes: Retailer curating other brands, not a designer label with art practice
Brand profile
6%DOKIDOKI
Harajuku label founded in 1995 by artist Sebastian Masuda, selling deliberately overloaded rainbow "Sensational Kawaii" accessories and clothing.
TokyoOrigin
UnisexFocus
Avant-gardeStyle
$$Price
4 brands like 6%DOKIDOKI like Kawaii NOLA, Safsafu, COLLINA STRADA →
What to know about 6%DOKIDOKI
6%DOKIDOKI is a Harajuku store and label founded in 1995 by artist Sebastian Masuda around the concept "Sensational Kawaii." It sells deliberately overloaded rainbow accessories — hair clips, badges, layered necklaces, plastic charms — alongside socks, tees, dresses and curated resale pieces. The Jingumae shop functions as a creative space as much as retail, and was reworked under a "Beyond the Kawaii" renewal. Masuda's parallel art practice, including the Time After Time Capsule project, shapes the styling. The brand ships worldwide and appeared at HYPER JAPAN in London in 2025.
If you like 6%DOKIDOKI
86% match
74% matchSafsafu
Kitsch candy-coloured jewellery, maximal charm stacking
What changes: Paris fine-ish jewellery pricing, no apparel or store culture
72% matchCOLLINA STRADA
Loud clashing prints and joyful, cause-driven excess
What changes: Runway-level ready-to-wear at higher prices
70% matchBetsey Johnson
Girlish maximalism with hearts, tulle and novelty charms
What changes: American mall-punk heritage rather than Harajuku street scene
Brand facts
- Founded
- 1995
- Origin
- Tokyo, Japan
- Made in
- Japan
- Price
- $$
- Focus
- Unisex
- Styles
- Avant-garde, Y2K, Streetwear